Nurses and other healthcare professionals are in prime positions to educate and empower consumers and members of the healthcare team through their expertise and experiences. There are a number of mediums open to those who want to share information to address issues and challenges professionals and consumers face in the healthcare world.
Blogging, Podcasting, Video Blogging, participating in live TV/radio interviews and authoring articles in professional as well as mainstream publications are just a few of the mediums open to professionals who want to share information to empower peers as well as assist consumers as they navigate the complex and fragmented healthcare system.
Getting started can be a challenge as the publishing world is not an environment that most healthcare professionals know well. As a nurse, I hesitated to enter the world of journalism when I was offered a job as Editor in Chief for a large publishing company that had recently entered the world of healthcare through the area of case management. I was not confident in my ability to write and was not clear on how I could be effective. I was told that I was being offered the position due to my expertise and vision for the practice of case/care management. I was a leader in the field and valued because I could share the vision of where the industry was going and help the publication team to ensure they were providing information that was relevant and useful to readers.
What I learned through my experience as Editor in Chief was there is a great deal of help for those who want to contribute but are not professional writers. Publication companies have editors in place who would take my copy, edit and polish my work so when it was published, the message was clear and professional.
In my role as Editor in Chief, we expanded into areas of webinars and conference planning. Through my broad network, I was able to encourage professionals doing important work in the area of case/care management healthcare, to write articles, participate in webinars or speak at a number of conferences I was responsible for coordinating. The exposure allowed them to share their work so others could learn. It also allowed those reading or hearing the information learn so they could improve their practice. It was a win-win!
When I was diagnosed with a brain tumor in late 2014, I had to leave my job. I found writing helped me to heal. I knew my experiences as a patient were not unique to me and I wanted to share what I learned to educate and empower others. As I improved, I sought out ways to share my experience. I connected with a group of Nurse Bloggers who helped me start a Blog and in July of 2015, I launched Nurse Advocate. I have been blogging weekly for 2 years and have shared information that has helped many to meet the challenges they face when thrust into the complex world of healthcare.
One of the resources I have found to be helpful as a nurse journalists/blogger is The Healthcare Marketing Network, a global community of freelance healthcare writers, authors and communication creatives. The Network is opening doors for healthcare professionals who have information to share. The founders bring a mix of expertise that allows them to assist experienced healthcare professionals who want to break into the world of journalism to learn the craft as well open venues where those who are seasoned healthcare writers can share information.
If you are a healthcare professional who wants to share information you have learned, take some time to explore the Healthcare Marketing Network to launch your career in the area of publishing!