LinkedIn is the top platform for business professionals to connect, engage and share knowledge. As healthcare professionals connecting via LinkedIn can be an effective use of your time to establish thought leadership, build your professional reputation or engage with allied professionals around the globe. “LinkedIn for Healthcare Professionals” walks you through the major elements of a LinkedIn profile and how to optimize your profile for success.
Welcome & Course Explanation
LinkedIn is more than a resume posting platform. It is a tool that can help you establish a reputation, connect with colleagues, serve your community or build a practice.
Activity: Download LinkedIn Goal Worksheet
What are your primary objectives for your LinkedIn presence?
Your LinkedIn Profile
In Module 3 we’ll break down the sections of the LinkedIn profile and review the best practices for each part.
The summary section is the most valuable and most overlooked section of your LinkedIn profile
Groups – Pros & Cons
LinkedIn groups can boost your professional connections or be a waste of time. In Module 4 we’ll review the best practices for joining and engaging in LinkedIn groups.
Activity: Select & Join
Now that you have selected a few groups with viable prospects, request to join.
LinkedIn is the largest professional network in the world. Connecting to other professionals can advance careers, enable business opportunities and develop professional friendships. Follow these guide
Very few people look at their LinkedIn metrics but they can provide valuable insights. Knowing how to “read the numbers” can enhance your ability to make connections.
Content – Created or Curated?
Connecting in LinkedIn is just beginning to building your online reputation. Making a commitment to curating or creating content can escalate your visibility and increase your connections.
Committing to be successful on any social platform takes time but with organization it can be managed. Follow along Module 8 to implement LinkedIn activity in 10 minutes a day.