6 Reasons To Ghostwrite

Sean asked: OK, Group. What are your thoughts, experiences, and knowledge about ghostwriting? I’m still learning. Looking for a good explanation of why a writer would take on a ghostwriting project? Don’t you want credit where credit is due? Anxious to hear your answers.

 

Join us as we dive in to this great question by Sean!

I think the best way to tell explain why writers take on ghost projects is to cover the reasons ghostwriting rocks!

Ready? Let’s do it!

 

1. EXPERIENCE 

One of the most common reasons writers take on a ghostwriting project is to gain experience. Since you can’t put a ghostwritten piece in your portfolio unless it is okay with the client, it makes the most sense to use it to gain experience. Make money while learning? Yes, please!

2. IT’S LUCRATIVE

Fellow freelance writer and Healthcare Marketing Network member Vicky Warren says she has learned ghostwriting clients tend to pay more because they don’t have the time to do it! Ghostwriters can charge up to 30% more per word (insert the lyrics to Abba’s ‘Money, Money, Money’ here).

3. EASIER TO LAND GIGS

If you’re looking for a writing opportunity and haven’t had much luck, ghostwriting could be your next logical step. Most clients will jump on board with the idea of you ghostwriting for them before they’ll agree to let you guest write on their blog, which makes it the simpler route for landing gigs. In addition, clients who want to ramp up their traffic know that quality content plays a significant role in doing so. In short, clients are willing to pay for quality content because they just don’t have the extra time to put into their blog.

4. WRITE FOR ROCKSTAR THOUGHT LEADERS

Being in the shadows isn’t always a bad thing! Ghostwriting often allows you to work with and/or for some amazing people! Working for industry thought leaders is very fulfilling and almost always provides a learning opportunity (or two)!

5. YOU DON’T HAVE TO MARKET A THING

After you post an article on your blog, you’re responsible for getting it a little lovin’. You may find yourself on social media sharing it, emailing it to fellow colleagues, or telling your friends about it. When you work for a ghostwriting client, that’s all on them!

6. YOU DON’T WANT TO BE KNOWN FOR THAT NICHE

Some writers take on a project that’s out of their niche, so they’d rather not be known for it. For example, I could write a fantastic article about the benefits of medical marijuana, but that isn’t something I necessarily stand for. I’m not totally against it, but I’m not “all in” either. When ghostwriting you can write for a client, but still keep your name off it.

 

Before jumping into a ghostwriting project, I’d recommend thinking about why you’re doing it. Try asking yourself these two important questions:

  • Will it bother me not to receive credit for my work?
  • Will I be okay with my work being edited beyond my control?

There are  very successful ghostwriters that love what they do and wouldn’t have it any other way! If you want a job that is lucrative and enjoy writing for companies, ghostwriting could be a great addition to your list of services!

Do you ghostwrite? What other pros can you add to the list?

Are you a business owner, freelancer, or creative? Become a member of The Healthcare Marketing Network today!

 

Janine Kelbach, BSN, RNC-OB is a nurse entrepreneur with experience as a freelance writer, virtual assistant, and business coach. She helps solopreneurs/entrepreneurs with her proactive, diverse virtual assistant skills and keeps executives and business owners organized, prioritized, and less stressed.

Trademark vs. Copyright

Revlon O. asked: Can someone tell me the difference between copyright and trademark? I’m so confused. I’ve researched it, but the more I look into the more confused I get.

 

First of all, this is a GREAT question Revlon! Copyrights and trademarks can certainly be confusing, but they don’t have to be!

Let’s start by defining them.

 

Copyright – The United States Copyright Office defines a copyright as something that “protects original works including literary, dramatic, musical, artistic, and certain other intellectual works.”

Examples: books, audio, products relating to the business

Trademark – The United States Patent and Trademark Office defines a trademark as something that ”protects words, names, symbols, sounds or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.”

Example: logos, slogans, name of the business

 

Both provide legal help for companies trying to keep others from using their name, logo, brand, etc. It covers them financially as well because companies hold the right to sue someone for using their brand without permission.

Your company’s copyright is an asset to your business, so protecting it should be a priority.

 

The easy way to remember which is which: Think of a copyright as a protection against the artistic elements of your business and a trademark as the protection of your businesses name.

For example, a trademark protects The Beatles’ band name, but a copyright protects the records they’ve produced.

Registering a copyright or trademark is required if a business wants to sue a party for the use of their product. Would you like information on how to register a copyright or trademark? I thought you might!

 

Registering a Copyright 

  1. File a form
  2. Pay a fee
  3. Send a copy of the work to the United States Copyright Office.

Registering a Trademark

  1. Perform a trademark search to make sure it’s not already in use.
  2. Call an attorney for additional steps. Beyond this point, most experts recommend obtaining legal help from an attorney to finish the steps of registering the trademark.

 

So, Revlon, you can trademark your business name and copyright things you add to your business. Does that make sense?

Want another easy way to understand it? Here’s a cool video that might help.

 

Are you a business owner, freelancer, or creative?
Become a member of The Healthcare Marketing Network today!

 

Janine Kelbach, BSN, RNC-OB is a nurse entrepreneur with experience as a freelance writer, virtual assistant, and business coach. She helps solopreneurs/entrepreneurs with her proactive, diverse virtual assistant skills and keeps executives and business owners organized, prioritized, and less stressed.

My Road to Writing and How the HMN Community is Making It Happen

Anyone who knows me personally or professionally, will tell you that I thrive best when I am seeking out new experiences; that I am easily bored when confined to the same nursing job for years, and that I am always in search of neoteric jobs, both laterally and upwardly. On average, I stay at the same job for approximately three or four years, although some have been shorter and some longer. At that point, I start to explore other opportunities.

My new pursuit is writing. Putting pen to paper excites me.

When I went into nursing, I never imagined that I would be writing for medical journals or blogging on the internet. In fact, I was a college graduate who had no interest in pursuing a degree, let alone a Masters.

I started professionally writing when I was enrolled in a Masters of Nursing Program (yes, I caved and obtained a BScN, and reckoned after I should just keep going). Although writing was obligatory, I loved it. I enjoyed the literature reviews, the annotated bibliographies and the frequent analyses of articles (I know it’s crazy, no one likes this stuff). I found that I could write quickly and with substance, both for professionals and lay-persons.

When writing, I get inside my head, which some would consider a dangerous neighbourhood to be in. Joking aside, writing is definitely for me.

I started to write for nursetogether.com which is a great nursing community and I have written nine blogs for them. Unfortunately, they are deleting their website but I will be forever grateful to them and to their editor who did so much to encourage me.  

With some blogging experience now on my resume, I started to research different websites that hire writers, for example About.com, Webmd, and Medscape, just to name a few.  Although I didn’t hear back from them when I sent my resume in, I was not to be discouraged.  I came across allnurses.com and read an impressive article on writing by Nurse Beth. It is called ‘How Blogging Helped my Nursing Career’. It is a must read for anyone with this calling. Then, I sent in a question “about blogging” to her link Get Career Advice- Ask Nurse Beth Your Nursing Career Questions” and she answered me right away with kind and encouraging words. She read some of my blogs and told me to continue on my path to become a writer.

That inspired me to keep going. She then urged me to join a closed group on Facebook, called the Healthcare Writer’s Network.

I have found an incredible group of individuals from all over the world, with similar goals and others vastly different. What brings us together however, is our love of freelance writing.

Now, I have joined many groups on Facebook but this group is superior! What the Healthcare Writer’s Network has taught me, is that writing regularly, whether for publication or personal journaling, provides an abundance of benefits. It’s a means of self-exploration and reflection, a clever way to learn and stay current, and surprisingly it turns you into a ‘writer’. Other rewards are:

Personal and professional growth:

  • Its therapeutic.
  • It leads to mindful living.
  • It demands self-discipline and confidence to generate thought-provoking work.
  • It’s a valuable tool for reflecting, articulating, and creating.
  • Positive reactions from readers leads to gratitude and motivation to write more.
  • Constructive feedback incites you to outshine yourself next time.

Enrichment for others:

  • Through frank writing, empathy, and disclosure of candid feelings and experiences, one can foster a relationship with readers.
  • Powerful writing can impassion, inspire, transform minds and history, open doors and build communities.

Increased learning and productivity:

  • The attractiveness of writing is that one can write about anything. Topics are limitless. Learning is boundless.
  • Writing is a syntactical discovery of language.
  • It improves vocabulary, working memory, communication, critical thinking, empathy, insight and decision making.  

New opportunities and extra income:

  • Blogging and writing can lead to compensation for product reviews, guest blogging, endorsements, interviews, consultations, conferences and speaking engagements (Nurse Beth, 2016).

Emotional and physical benefits:

  • In his article ‘The Psychological Benefits of Writing: Why Richard Branson and Warren Buffett Write Regularly’, Gregory Ciotti maintains that expressive writing has been associated with happiness, contentment and decreased stress for those who absorb themselves in prose frequently.
  • Nightly writing can improve sleep, depression, hypertension and other physical ailments according to one ‘Health and Well-Being’ study (Huffington Post, 2013).

Despite obtaining no fame or wealth from my writing (so far), it is something that I enjoy. The subjects I could write about are truly endless. Mostly, I like to write on topics that will help day-to-day nurses strengthen their assessments.

Ultimately, this is helping the patient. Therefore, writing is still nursing.

I performed all the exhilarating things in nursing, the code blues, the defibs, the hand-holding of the dying, the comforting of family, the stumbling upon a symptom that wasn’t there before, and the straightforward task of dispensing medication. I love nursing and all the confidence and prospects it has brought me.

I love writing too. It calms me and excites me at the same time. In nine short months, I have issued two peer-reviewed nursing articles, published multiple blogs and am a volunteer editor on an editorial board.

Its exhilarating to go after your dreams. I have found a few writing jobs that pay too!!

I searched on indeed.com using words such as ‘content writer’, ‘health writer’ and ‘medical writer’.  Since then, I have obtained three freelance jobs. Now, I am not giving up my day job yet, but that option is getting closer each time I write.  

I am not always good at keeping up with my goals, so I made my writing goal small but achievable. I set up a small office space in my house with a ‘vision board’ and whiteboard calendar where I document my jobs so I don’t lose track.

I bought myself a small portable tablet which I can throw in my purse which allows me to write virtually anywhere.

I promised myself that I would write 30 minutes per day.  What happened is I wrote more… sometimes writing an hour… or two… or three. GOAL MET!

I still write for free at this point, or write for a small amount of money, but it adds to my resume and that means gold to me.

If you aren’t afraid to take your time searching for jobs, even in the weirdest places, you can find work.  I am currently writing for RMHealthy.com and ourdoctor.ca.  They are websites that provide health information on a variety of subjects.  Although they guide me when deciding on topics, I am free to write in any form I wish.

Since joining Healthcare Writer’s Network, I have interacted with many people who want to see me succeed.

We all post different things in the group to help each other meet our writing goals. I have to admit, I find myself excitedly rushing home and signing in to Facebook to see who has posted new information in this group. Whether its “How to Make a Podcast” or “How to Pitch Your Article” I am learning a lot and am grateful to this group for all of their assistance.

The advantages of writing are endless. Write about passion. Write about challenges. Write often. Just write.

 

References

How Blogging Helped my Nursing Career

The Top 10 Benefits Of Blogging On Your Website

Benefits of Blogging – Reasons You Should Start A Blog For Personal Development

The Psychological Benefits of Writing: Why Richard Branson and Warren Buffett Write Regularly

6 Unexpected Ways Writing Can Transform Your Health

 

A Simple Guide to Citing in APA Format

Alene N. asked: Does anyone know the format for properly citing a YouTube video as a reference? I tend to use APA format.

 

Alene, this is a great question that I wanted to expand on because many clients prefer APA format and if you’re writing for health publications, they may even require it.

 

What is APA Format?

APA is  format is used by the American Psychological Association (APA) and frequently used for citing sources in the psychology, education, and social science areas. Another style you’ve probably heard of is MLA, and changing back and forth can be difficult. Many students spend years learning one style, then they’re asked to produce a paper in a different one. This happened to me in nursing school. I had always used MLA format, until my first nursing school paper, then I learned APA.

Resources and Examples

When citing something, in text or in a reference bibliography, it can be difficult at first to write in APA format. There are a lot of little rules, but here are the most common citing rules you will come across:

1. Citing more than 3 authors – When citing in text three authors or more, you first cite them in the paragraph, then et al.,year following the first. For example:

Kelbach, Kennedy, and Bush (2017) developed….

Kelbach et al. (2017) developed…

 

2. Citing at the end of the sentence – When citing at the end of the sentence, you always parenthese the last names and year. For example:

Thirty-minutes of exercise helps the body become healthier (American Heart Association, 2017).

 

3. Always alphabetize your References – When making a bibliography page for the client, always alphabetize and create a hanging indent on your page.

 

4. Citing in text – When citing your author in text, you want to include the date. For example:

Kelbach (2017) mentions to get yourself organized, you have to stick to a plan.

Multiple authors Kelbach and Bush (2017) strive for weekly meetings to stay on track.

 

5. Double Space – Another rule when writing APA content, unless your client tells you otherwise is to double-space your work. According to the APA manual, work must be double-spaces, including your references.

 

One of the best resources out there for APA format is Purdue Owl, which I love because it’s always up to date and makes proper formatting super easy!

I hope this helped simplify things a little for you, and good luck!

 

Are you a freelance healthcare writer, author, or communications creative?
Become a member of The Healthcare Marketing Network today!

 

Janine Kelbach, BSN, RNC-OB is a nurse entrepreneur with experience as a freelance writer, virtual assistant, and business coach. She helps solopreneurs/entrepreneurs with her proactive, diverse virtual assistant skills and keeps executives and business owners organized, prioritized, and less stressed.

Pitchfest Winners Round-Up (allnurses)!

A few months back, our friends at allnurses sponsored a Healthcare Writers Network Pitchfest and we’re happy to say they chose 6 great pitches from our community of talented writers!

Today we want to share those articles with you and invite you to connect with the great writers behind them!

So, without further ado, in no particular order, here are the 6 winning articles:

 

1. Connecting to Your Focus in Times of Uncertainty by Anne Llewellyn

Nurses are frustrated and leaving the profession at record rates. Maintaining your focus as to why you entered the profession is critical as it will allow you to be successful in your career. In this article, I share tips that will help you be successful during disruptive times…

2. How My Experience As A Teen Mom Shaped My Passion for Obstetrical Nursing by Jessica Rockowitz

As an OB/GYN RN and Health Educator for a low-income clinic in downtown Philadelphia, my passion has always been to serve the underserved. What my patients didn’t realize was how my own experiences as a teenage parent had shaped me into the clinician that I became…

3. Raising the Next Generation of Nurses by Sarah Matacale

As a Mom who has been a nurse in various fields as well as in the stay-at-home arena, I feel a tremendous responsibility to raise my children to contribute and change the world. I have identified many attributes in my daughter that I believe are going to lead to a career in nursing, in some way. I want to foster that sparkle I see in her soul. I want to raise a confident, strong-minded, caring, compassionate critical thinker that may become part our next generation of nurses. How do we do that?…

4. Because Living Is So Much More Than Surviving by Alene Nitzky

Despite advances in cancer treatment that have led to higher rates of survival after treatment, the medical approach has continued to treat a patient with a disease, and though the disease often goes into remission, a patient remains. Helping cancer survivors restore their quality of life after treatment requires skill and a level of expertise that encompasses empathy, a focus on their quality of life, and is holistic in its approach. Nurses are the ideal professionals to lead this change…

5. Nurses: The Unsung Heroes by Andrea Suzane

Nurses save lives too…. Personal experiences at the bedside that have helped me in my transition from novice nurse to seasoned patient advocate throughout my career. Priceless experiences outlined from helping new graduate nurses gain valued experience and confidence to getting a patient transferred to a major university medical center for life-saving treatments…

6. From NCLEX Failure to Confident Nurse by Carrie Madormo

When I failed the NCLEX, I thought my nursing career was over before it started. Fortunately, this failure was a gift that taught me five important lessons.

 

There you have them; the 6 very deserving winners of the allnurses Pitchfest!

Once you’ve had a chance to read these downright amazing articles please feel free to reach out to the writers and congratulate them for a job well done!

Encouragement and community are key in the world of freelancing…so go ahead and hit that click to tweet above!!

Would you like to sponsor a #Pitchfest within the Healthcare Marketing Network?  It’s a fun way to support healthcare freelancers AND fill your content que at the same time!  Contact Katie: katie@thesocialnurse.com to learn more!

 

Healthcare Marketing Network Launches Today!

When we co-founded the Healthcare Writers Network Facebook Community in December 2016, our vision was to create a robust community of healthcare writers of ALL DISCIPLINES & experience levels.  A place just for healthcare creatives to support one another in our freelance business and create opportunities to learn, grow, and achieve financial success.

We were wowed by the response from healthcare writers and freelancers from across the globe and humbled by the enthusiastic support from clients and community managers. 

The quality of the connections and conversations in that Facebook group told us we couldn’t stop there….we needed to build something more robust! So yes,  we were motivated by the creativity and passion of this marrvy tribe to take it to the next level.  🙂

Our original vision did not change, it just ramped up 100 fold when we decided in January to take the bull by the horns and build a full – on membership site! Thus, our stretch goal was in front of us and a launch date set!!  And, we made it Facebook official in a FB Live announcement to our group.  YOWZA!

We have been working diligently to develop a community just for freelance writers, authors, and communications creatives.  A place to learn, grow and earn!

Here are some of the AHHHHHmazing features we have in store for you!

Learn Your Craft

Live Training & Events – Virtual Coffee

No one knows everything, that’s why the Healthcare Marketing Network will call on Subject Matter Experts in a variety of fields to come into the network and share their expertise. Business, Marketing, Editing, Publishing… it’s all on the schedule!

Courses

Open access to online courses in Writing Craft, Freelance Business, and Social Media/Marketing

Pitchfests

Are you ready to get some professional samples for your portfolio? Would you like the chance to get published and build an online presence? Then here’s your chance to pitch your blog post idea and make some extra cash! Pitchfest Sponsors select topics, writers craft their best story pitch, and the winners receive $100 for their completed blog post! Want to sponsor a Pitchfest?  Contact Katie:  katie@thesocialnurse.com

Grow Your Freelance Business

Gig Board

Clients and Business Members may post freelance opportunities on the Gig Board from one-off jobs to full employment. As a Business Member, you may respond to posted Gigs, post your own (need help with that big contract?) or even post your services for sale to other members.  Want to learn more about how you can post your content project on the Gig Board? Contact Carol:  carol@thesocialnurse.com

Community Forum

Share your expertise, get your questions answered, hook up with writing partners for projects or advice.

 

Start Energizing Your Career Today!  Join Us Now!