Janet Kennedy

Quick Win: LinkedIn Tips from Janet Kennedy

On today’s Quick Win from The Savvy Scribe, Janet Kennedy joins us to share a few tips on getting your LinkedIn profile up to speed.

Carol:                                00:00                   Hi everyone. Carol here, co-host of The Savvy Scribe podcast. I am so excited you all are making the time to join this episode today because there’s some great information that Janet Kennedy, the host of the Get Social Health podcast and also co-founder at the Healthcare Marketing Network is going to drop some really important information you won’t want to miss. We all know that the key to building a successful business is developing relationships, growing your business takes customers, mentors, peers, and LinkedIn is here to help too. Janet is going to share with you how to make your LinkedIn profile really work for you. Yes, she shares that most of us are really dropping the ball by not taking full advantage of our silent salesperson LinkedIn. It’s available 24-7 for lead generation. Janet, I’m excited to hear everything you have to say. So take it away.

Janet:                                01:14                   Welcome to The Savvy Scribe, a podcast for freelance healthcare and medical writers and creatives who want to grow their businesses, your host, Carol Bush and Janine Kelbach. We’ll cover a wide range of topics on writing, sales and managing freelance practice podcast episodes. We’ll feature interviews, inspiration, laughter, and important information to help healthcare, freelance writers, The Savvy Scribe is a production of the Healthcare Marketing Network. Now let’s join the conversation.

Janet:                                01:45                   Hi everybody. This is Janet Kennedy of the Get Social Health podcast just stepping into The Savvy Scribe to give you some savvy ideas about how you can make your LinkedIn profile really work for you. Now, be honest. When was the last time that you logged into LinkedIn and change anything on your profile? And I don’t mean just liking commenting and sharing content. I mean actually physically change something. Now, I will say that I teach that LinkedIn can be a set it and forget it, but to be honest, I’m only saying that to people who I know will never ever go back to LinkedIn until they have a major life change. Predominantly physicians or nurses, professionals for whom LinkedIn is not a daily part of their life. As many members of the Healthcare Marketing Network will tell you, they started their career as clinicians. So LinkedIn really wasn’t very important to them.

Janet:                                02:48                   But guess what? Now that they’re focusing on building a freelance career, this platform that they’ve sort of been keeping track of but not really checking into can now become a really important part of their success or failure as a writer. And one of the things I’d like to share with you today is that you’re dropping the ball and let me explain why LinkedIn actually works for you. 24 seven three 65 if you have optimized your profile, your going to come up in searches, you’re going to be able to more easily expand your network. And guess what? You can sell yourself without having to actually be there. I don’t know if you’ve ever heard this retail adage before, but assign is a silent salesperson. That’s why signage in retail stores is so important. So think about LinkedIn as the sign that’s going to lead people into your retail store.

Janet:                                03:50                   So when someone goes to your profile, what do they see? Is it that weird blue header with the little constellation looking connections? Or do you actually have an attractive header that tells people who and what you are? Now, I don’t mean a big Ole advertisement or a giant blown out of proportion logo. I need something that’s attractive and subtle, but tells people who and what you are. For instance today, and believe me, my head or could change tomorrow, but today if you went to my LinkedIn profile, you’d see that I have a very small but attractive logo for the Healthcare Marketing Network, a pretty photograph of a working space and then at the little tagline, healthcare writers for healthcare companies, that’s, it couldn’t be more simpler. What are you, what do you want to be when people just pop there because they got there by accident?

Janet:                                04:44                   Does your immediate profile tell the story of who and what you are? So number one tip, please change your header. And my gosh, if you don’t know what you want and you’re really one of those folks that are a perfectionist and you struggle over everything that your external profile says about you, forget trying to create something, please just pick a beautiful photograph. Pick something of the area that you live in. Pick a local photograph that at least gives people a little feel for who and what you are. Again, avoid those bathing suit photos. Never a good idea. Number two, your LinkedIn profile image. I will tell you that I have had a Selfie as a profile image for probably the last seven or eight years. Why? Because when I step out of the beauty parlor, haven’t gotten my hair done, I feel fabulous and that smile you can tell is natural and I feel great and those are the best pictures I feel like I’ve ever had taken his right after I’ve had my hair done so it doesn’t have to be a professional photograph.

Janet:                                05:51                   As a matter of fact, you’re seeing those less and less. If you look like he just came out of the JC Penney portrait photography and there’s a whole blow back there. That’s a long time ago. They don’t exist anymore. But if that’s what your photograph looks like, time for an upgrade. So again, this is the sign that sells who and what you are, a friendly photographic image and a header that says who and what you are. Now go look at the URL for your LinkedIn page, does it say your name and then about 10 numbers after it. That means you haven’t customized your URL and unless your name is Mary Smith, where might be a little difficult to get a unique URL just to you. Chances are you can go in and customize it. Now my name is Janet Kennedy. I was not the first Janet Kennedy to ask LinkedIn for the URL. Darn it. But I was able to use my middle initial, so my URL is LinkedIn.com/in/JanetMKennedy. So I was able to get my name. Theoretically you should still be able to get yours. Just maybe add your middle initial or maybe add something like RN, MD or some other way to customize the URL so you don’t have all those numbers after it. And believe me, this is all the things that people will see when they come to the above the fold. Just like the newspaper of old, the most important thing is that first impression. So you want a clean URL, you want an upbeat, happy, smiling, please, profile image, and you want a header that says you took the time to do something with your LinkedIn profile. I’m going to have some more tips for you later on networking, but these are the things that I see over and over again that are still incorrect and are really losing you an opportunity to connect with people on LinkedIn. There’s my tip. Go out there and make those changes and oh, by the way, connect with me. You remember what my URL was.

Quick Win

Quick Win: 3 Simple Actions to Streamline Getting Paid

Quick Win: Carol Bush Offers Tips to Streamline Getting Paid

The Savvy Scribe Carol Bush offers 3 simple actions you can take to streamline getting paid so your business can grow and you can pay your bills

Podcast Transcript

Janet:                                00:02                   Start Your engines and get ready to power up for a Quick Win from The Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance healthcare writing business to the next level with this powerful Quick Win on The Savvy Scribe podcast.

Janine:                              00:19                   As, Freelancers, we’re always struggling with why we’re doing our jobs. We’re doing them because we love it, right? But it’s a job and we need to get paid! Today in this Quick Win, Carol is talking all about getting paid and how to make it so it’s a win-win for both parties. Take it away, Carol.

Carol:                                00:39                   Your business can only run smoothly when you’re getting paid and cash is flowing in and out. Unfortunately, in the real world of healthcare freelancing unless we set ourselves up for success, getting paid can be a real challenge. Wouldn’t it be nice to avoid all of this to get the money that we’re owed without all of the fuss and hair pulling? Exactly. Hi, this is Carol Bush co-host of The Savvy Scribe podcast, and in today’s Quick Win, I’d like to share three simple actions you can take this week to streamline the process of getting paid so your business can grow and you can pay your bills. Let’s get started.

Carol:                                01:20                   One, contracts are vital. Let’s face it guys, if you don’t have a contract in place, you don’t really have a leg to stand on. When a client ditches you. You can yell at them until you’re blue in the face, but if there’s nothing legal there, you can’t really see compensation when they’re late or even if they disappear.

Carol:                                01:41                   What’s that? Are you a freelancer without a contract? That’s okay. You’re not alone. A very interesting and actually also tragic fact from a recent Freelancers Union study, which is called Freelancing in America reported that nearly 70 percent of freelancers have struggled to collect payment for work they accomplished, and another staggering fact from that same study really has me feeling pain. Less than 20 percent of freelancers report using a contract to protect their rights. So let’s Contract Up, People!. There are plenty of free or low-cost resources out there guys, and in our show notes, we’ll share some of our favorite links. Here’s something to keep in mind about contracts. A contract actually protects both parties. It not only aids in efficient payment, but it’s also a great tool to detail as the scope of work and project deliverables, so here’s a success tip. Be as specific as possible with every detail within the scope of work, especially when it comes to getting paid.  [RESOURCE POST – 5 Steps to a Better Freelance Contract]

Carol:                                02:55                   Also a great success tip: In the Scope of Work, make sure that you detail what success looks like; Including when and how you’re going to receive money.

New Speaker:                  03:07                   Here’s another tip. Make sure to detail payment terms and timing. For example, what form of payment are you going to accept and what are the consequences for late or nonpayment to accept multiple forms of payment? How many times have you heard, do you take so and so as payment? I’m going to have to figure that out later. If your client pays all of their bills in a certain way, say via their business card, you don’t want to be the squeaky wheel who demands that they go out of their way to pay you via another method.  So folks, while you may already take Pay Pal, some clients won’t have that option and would like to pay you with a credit card directly.

Carol:                                03:55                   Plus the great thing is once you open this option, you can take on other clients who would like to pay with credit card, too! Your accounting software or invoicing system should have the ability for you to make this option live. The great news is it will broaden your horizons and help you get paid faster and who doesn’t like speedy payment?

Carol:                                04:18                   What’s that? You say you don’t have accounting software?  As CEO of your own business, it’s time to get out of spreadsheet land into using a useful tool.  Yes….again, in the show notes, check it out….We’ll share a few of our favorite links to low and no-cost resources for accounting systems that you can check out. So #SavvyScribes, don’t put it off. Start today.  [RESOURCE LINKS] – Accounting software we’ve used and love:  Freshbooks, Wave – (Its FREE!), Quickbooks.  Check out the marrvy invoicing and proposal resources over at ANDCO, too!

Carol:                                04:48                   Number three, require a deposit at contract signing. You want to get paid and the client wants their work completed on target and on time. How do you ensure everybody walks away happy? Requiring a deposit before you start. The work really ensures that everyone is actively invested in this great business relationship, and let’s be frank for a moment. Doesn’t this also give you more of an incentive to finish the work the best you can so that you can get the rest of the payment? Sometimes that can be a key motivator. Deposits can be a win-win, so both parties leave happy.

Carol:                                05:29                   There’s something to be said about the power of community. If you’re in business by yourself, sometimes it can feel like you’re on your own with no help at all. The truth is Savvy Scribes, that you have other people around you like us, members of the Healthcare Marketing Network who are passionate about supporting your success.

Carol:                                05:51                   So here are some thoughts about getting paid I have for you today. I’d like for you to think about these things:  What safeguards do you have in place to ensure you always get paid? And second, do you have a strategy that you’ve employed to improve your cash flow? We’d love to hear about it. If so, we’d like for you to share that story.

What I’d like for you to do is take some action, take a moment now and head on over to Healthcare Marketing Network.com and leave us a message. Take a few moments to share a tip or strategy that you have employed for getting paid faster. It will help you and help others as well. We’d love to feature your story on a future episode of The Savvy Scribe.

Now take this Quick Win and Go! Get your Write On! #amwritinghealthcare #GoGetYourWriteOn

 

Quick Win

Quick Win: 5 Ways to Beat Loneliness

Quick Win: Janine’s 5 Suggestions to Beat Loneliness as a Freelance Writer

Freelancing can be lonely, but don’t fret. There are hundreds of thousands of freelancers across the country and the globe who are in exactly the same boat and within the Healthcare Marketing Network. Janine Kelbach offers you 5 ways to beat the loneliness of being a freelance writer.

Podcast Transcript

Janet:                                00:00                   Okay, start your engines and get ready to power up for a quick win from The Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance healthcare writing business to the next level with this powerful Quick Wins on The Savvy Scribe podcast.

Carol:                                00:19                   Hi, Savvy Scribes! Are you ready for today’s Quick Win? When we’re going to talk about something that not a lot of people like to bring to the forefront, that the reality when you work for yourself, you’re often based at home and therefore you can feel alone and also lonely. Think about it as a freelancer and entrepreneur, a CEO of your own business. Everything you do to make your business a success is dependent on you and you alone, which can leave this feeling overwhelmed. Honestly. All the problems and issues that we face are tackled by ourselves and no one else and make no mistake. Freelancing can be lonely, but don’t fret. There are hundreds of thousands of freelancers across the country and the globe who are in exactly the same boat and within the Healthcare Marketing Network. That’s exactly one of the missions that we created, the community to give one another strong support. Feeling isolated is really quite normal for anyone who works for themselves, but have you ever thought about how do you stop yourself feeling this way? So today in this Quick Win, Janine’s going to speak from our own experiences and she’s put together five ways to beat loneliness and help you tackle isolation and become a happier, healthier freelancer. My favorite is number three. Take it away, Janine.

Janine:                              01:52                   Hello everybody. This is Janine Kelbach, the co-host of The Savvy Scribe podcast. And here’s a Quick Win episode. I’m going to share five ways to beat loneliness while you work as a freelancer. Some of you might ask, why did I choose this topic? There’s actually two reasons when I recorded this. It’s literally 20 degrees outside, gray and dreary here in Cleveland, Ohio. The second reason is that many of us are introverts as writers, and being alone doesn’t sound so bad at first when we started the business, but it will eat at you if you let it.

Janine:                              02:32                   So let’s jump right to this topic. The first thing to do beat loneliness is to try to go to work somewhere else. Personally, I have a very cozy Home Office that I love to work out of, but sometimes I just want to be around people so I’ll hit up a local coffee joint library or even like a cafe just to have people around me. If you are really a people person and you don’t find that people energize you. Co-working spaces are available as well in my area and many areas around the nation that people can go and actually rent a space to do office work every day. I once knew a freelancer that needed that because she was too distracted in her home environment and I fully understand that because I have two kids, two great Danes, and a husband and there’s always somebody knocking at the door or laying by my feet, the dog or a kid who knows somebody who’s like doing work next to me. Like my little guy, he likes to draw while I do my work, so it. But it’s all distracting, so try to go somewhere else.

Janine:                              03:41                   The second one, join a networking group, so many of you are members of our Healthcare Marketing Network, Facebook group, and you know that we often have a Freelance Friday so you can create the same atmosphere outside of the Internet, so I know at many office jobs they do like Fridays they go get a drink after work so maybe you can find a little club or something that you are interested in, even if it has nothing to do with your business to find those things. You can look at those when you go outside and work. You can kind of check out fliers at the library or those cafes or coffee shop. You can join those clubs and groups and gain new friends and just talk to different people.

Janine:                              04:23                   I consider myself an introvert and let me tell you why it’s not because I don’t like people, but I often recharge myself when I’m alone so I get up early. I have my coffee. Sometimes I read, sometimes I exercise, etc. While my kids and my husband are still asleep, it doesn’t mean I don’t like them. I do like people. I love people. I love being around people, I love helping people, but when I need energy and I need to regroup, I have to be alone. And, it took me a long time to figure that out. Honestly. I think it started when I realized like if I had gotten in an argument with somebody, I always had to go away. I had to go walk and think and sometimes pray or whatever it is to get, gather my thoughts together in a lot of people are extroverted in the sense that they don’t need to do that.

Janine:                              05:13                   My husband’s one of them if he thinks of a relaxing Friday night, it’s going out with people, you know, sometimes I like to do that. But really to me reading a book on the couch is really nice. So, trying to figure out for you, high performing savvy scribes, trying to figure out. I challenge you to think about yourself and, and what energizes you to see what you are an introvert and extrovert. And then there are those ambiverts that are in the middle. I sometimes consider myself as well because I know a lot of people that are way more introverted than I am. Okay. The next one, three, a lunch date, break up your day with a lunch date or even a coffee meeting. I must admit I have a very hard time with this at times because I don’t want to stop working. I have workaholic tendencies. I don’t want to call myself a workaholic, but I do have those tendencies.

Janine:                              06:06                   If I have a coffee date in the morning with somebody, all I’m thinking about is what I have to do in my office before my kids come home from school so that I can be present for them and that’s where I prioritize my life. My life is my family, my work and then my friends. If I know I got to get work done and I’m with a friend, it’s going into that space so I know I have to do my work. Then, my family and then a friend. If I have time, if I have a lunch date that I scheduled is because I scheduled it in advance and I’m going to be fully present there because I left that day pretty open, so I make it like a catch up day for myself, whether that’s my grocery shopping day or I just got to do some laundry or cleaning or household things or even mindless things for my business that are not pulling me in a different direction because I like to be fully present with people and my business when I’m doing that.

Janine:                              06:59                   The fourth thing: Join a group of like-minded people, so if you are a healthcare writer, come join us at the Healthcare Marketing Network by going to healthcaremarketingnetwork.com. And if you aren’t in the healthcare niche, you must know that there are many groups out there for business and for writing. So choose one that fits you perfectly. So if you already mom, writer, if you are a food blogger, try and find people that do the same thing as you engage in those groups, answer questions and ask questions. It makes you not feel alone. You’re with somebody that understands you and that leads into my fifth and final tip for you guys and it’s my favorite one is find a BFF, so you might be a solopreneur like many freelancers are, but after you join groups, you will connect with like-minded people. These people understand you and your business, the struggles, the ups, the downs, the in-betweens, and someone with the same type of business ideas as you or even sometimes the same kind of business that you know, it might be a competitor in a sense, but not us as healthcare marketing network people.

Janine:                              08:03                   We’re all the same. We know there’s the work out there, but we find those kinds of people with the same kind of lifestyle and YouTube can be each other’s, go-to people. Let me tell you, Carol is mine. She knows more than a lot of people in my life about my family, my work, my interests, etc. But she’s my number one cheerleader for my writeRN.net business. So think about that. Try to connect with them. And sometimes Carol and I just talk about life. We talk about our problems. We talk about our families and it’s relieving.

Janine:                              08:37                   That’s all I got for you guys. So I hope these tips can help you step out of the office, find out what’s out there to keep you from feeling lonely this winter and every other season of freelancing. Can you add to my list of how to stay away from loneliness? I love to hear it you guys, and do you have a business BFF? I’d love to hear that too. So go to healthcare marketing network.com and leave us a message. We love to hear your voice and share it on a future episode of The Savvy Scribe. And if you need more, check out our show notes for these tips and more so go ahead now. Take this win and go get your Write On. Take care, you guys.

 

Quick Win

Quick Win: Four Marketing Tasks to Do This Week

Quick Win: Four Marketing Tasks to Do This Week

Quick Wins are short action-packed episodes that Janine and Carol have prepped with highlights for you to take and put to work right away in your healthcare writing business. In this episode, Carol Bush shares four marketing tasks you can do this week to make the next 90 days your best ever.

Podcast Transcript

Janet:                                00:02                   Start Your engines and get ready to power up for a quick win from the Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance writing business to the next level with this powerful Quick Win on The Savvy Scribe podcast.

Janine:                              00:18                   Whether you’re just starting out in your freelance business or you’ve had them for a little while, marketing into something we can not ignore.  This week, Carol’s bringing you guys four marketing tasks that you can tackle this week in this episode. She’s going to give you an awesome link to a cool tool called Hunter. Take a listen and take it away, Carol.

Carol:                                00:39                   Hi, this is Carol Bush, co-host at The Savvy Scribe podcast. Around here, Quick Wins are short action-packed episodes that Janine and I have prepped with highlights for you to take and put to work right away in your healthcare writing business. Today, I’m going to share four marketing tasks you can do this week to make the next 90 days your best ever. Are you ready? Let’s get started.

Carol:                                01:08                   One, create a list of potential new clients. Okay guys, if you only do one task this week, please pick this one. Here’s how you do it. Set your timer for 30 minutes, put your phone on airplane mode, block all interruptions, and spend some time thinking about your ideal client. What’s that? You don’t know who your ideal client is? You don’t know who you’re serving?  Well, then it’s time to write out the details about at least who you think you are serving or even better…..Who you want to serve?

Carol:                                01:41                    Do you need some help getting started? We’ve got just the tool for you. [RESOURCE LINKS – We love this Customer Avatar Worksheet  & nifty blog post from Digital Marketer]  There are a lot of tips to get you started and focused in on who your ideal client is.  And… it’s okay, while you’re looking at the potential new client list, I give you permission to spend some time on this important step!   You don’t need to go it alone. What about asking your healthcare writing pals for recommendations or referrals? Let them know who your ideal client is. I bet they know someone who could use your help. How about also asking your friends who are connectors like me, I always know someone who needs help with x, Y, Z.  Yes, you can even get referrals from family members!  Like my Dad says it’s not always what you know, it’s who you know.

Carol:                                02:45                   Two, now it’s time to locate emails for every potential client on that list. This can take some time and yes, it can be really complex, so it’s a fantastic task to do while you’re binge-watching movies or maybe basketball. I recommend using LinkedIn to find the right person to contact, and then I like to use a free email finding tool called Hunter. To find the email for those potentials on your list.   Third, review your letter of introduction or as we like to call it around here, your L-O-I.  Yes, your L-O-I should be unique and customized for each potential client on your list, but the most successful freelance writers I know have systems and templates in place and they often have created a basic template that they use to convey their expertise and experience.

Carol:                                03:49                   Take some time, look at your L-O-I template and make those needed tweaks. If you need a little help, here are a few questions that you might think about as you’re going through your L-O-I. Does it accurately represent your experience and current expertise? I bet you’ve done a lot of projects or pieces in the last 90 days that could help you tweak that L-O-I. How can you add personality to the letter? As I said, it’s very common to customize and make it unique, so why don’t you do your research on that potential client and then put some personality in that letter of introduction. Take a look at the length of your L-O-I. Do you need to shorten it? I really like to see letters of introduction remain in the range of five to seven sentences. Yes, I know that’s very short, but what a perfect way to showcase your writing skills by making it succinct, and here’s an extra tip for all you high performing savvy scribes.

Carol:                                04:59                   If you have multiple niches, this is also a perfect time to create an L-O-I template for every single niche. Yes, why not? Because those are your focus areas. Having a template will position you for success going forward.

Carol:                                05:16                   Number four, update your LinkedIn profile. Yes, you hear us preach the power of LinkedIn constantly. There’s a perfect reason for that because, for many freelance writers, 85 to 90 percent of their best leads come through LinkedIn. However, we hear all the time writers mentioning to us that they need to update their LinkedIn profile. It’s something they don’t always put on their calendar because sometimes it can feel overwhelming.  That’s exactly the action you need to take. Set an appointment right now, 15 minutes a day for the next week, and optimize your LinkedIn to reflect keywords of the niche that you are looking to move into with your ideal client.

Carol:                                06:05                   What makes me even sadder is when I hear writers say they don’t even have a LinkedIn profile or it’s not at all optimized for their healthcare, freelance writing business, so don’t waste any time. Set a calendar appointment with yourself 15 minutes a day for a week. Don’t be overwhelmed and remember, my motto: “Done is better than Perfect”.   I think it is absolutely even more important as a healthcare freelance writer because you want to make sure that your potential client can easily find you on LinkedIn, and can easily identify your subject matter or clinical expertise based on your LinkedIn profile. So what about it?

Carol:                                06:50                   Now it’s your turn! We’d like to know….are you marketing your healthcare writing business this week?  If so, what are you doing? Did you land new assignments or even better, a high-value client. Did you try anything new? What did you do that you were able to switch it up and got results? We’d love to hear from you.  All you need to do is take some action right now and share. We’d love for you to go to Healthcare Marketing Network website and leave us a message. We’d love to share your tips on a future episode of The Savvy Scribe!

Now, take this Quick Win and Go! Get your Write On! #amwritinghealthcare #GoGetYourWriteOn