Carol Bush and Janine Kelbach

Launching The Savvy Scribe Podcast

Announcing The Savvy Scribe Podcast!

The Healthcare Marketing Network is proud to add a new podcast to its list of healthcare podcasts. Hosts Carol Bush, Managing Editor of the HMN and Janine Kelbach, Operations Manager of the HMN invite you to tune in to a new podcast celebrating and supporting the life of a freelance healthcare writer. As the host of the Get Social Health Podcast, I was thrilled to have my Healthcare Marketing Network colleagues join me in the podcast universe.

To kick off their first episode I interviewed them to find out why they decided to launch a podcast and what they plan to cover. Give a listen or drop in at the timestamps in the transcript below.

Interview Transcript

Janet:                                00:00                   Welcome to The Savvy Scribe, a podcast for freelance healthcare and medical writers and creatives who want to grow their businesses. Your hosts, Carol Bush, and Janine Kelbach will cover a wide range of topics on writing, sales and managing your freelance practice. Podcast episodes will feature interviews, inspiration, laughter, and important information to help healthcare freelance writers. The Savvy Scribe is a production of the Healthcare Marketing Network. Now, let’s join the conversation.

Janet:                                00:31                   Well, this is exciting. It’s the very first episode of The Savvy Scribe podcast and I want to be very clear. I’m not The Savvy Scribes in this situation. It is my partner’s Carol and Janine Kelbach. They are my partners in the Healthcare Marketing Network. They are the writers in our organization and I’ve been bugging them for a really long time about sharing their expertise. They know so much, so I finally talked them into doing a podcast. You are listening to the inaugural episode of The Savvy Scribe podcasts, and I guess I should say welcome to me to your podcast.

Carol:                                01:12                   I love that Janet. Oh my gosh, this is Carol. For those of you who don’t know me, I’m the managing editor and as Janet said, partner with the Healthcare Marketing Network and I’m beyond excited that we have you in our back pocket all your podcasting skills, tips and tricks. Definitely, you have been coaching for a long time and we finally took your advice.

Janet:                                01:35                   Janine, what do you think about starting your very first podcast?

Janine:                              01:38                   I am so excited. A little nervous because we all are new at this except you, Janet, you are the expert in this field for sure. Carol and I have been practicing, scripting, and thinking of topics and it even makes us more excited.

Janet:                                01:53                   We know what I work with you in the Healthcare Marketing Network. One of the things that amaze me as you are both nurses and you taught me the true meaning of the word “workflow”. My background comes from “wing it” and you all are not that way at all and so everything is scripted and planned and organized and it’s interesting because I have very much the idea of, oh, let’s just jump in there and see, but that’s not the way you guys operate at all.

Carol:                                02:23                   I think it’s that preparation favors the prepared… but definitely it does come from our nursing background and workflow. Probably the whole care plan where we’re assessing, diagnosing, making the interventions. Yes, definitely we want it to be a conversation and bring our community and our colleagues, healthcare, freelance writers across the globe actually resources that are going to take their business and their craft to the next level.

Janine:                              02:57                   But in nursing, it’s easy to get distracted and pulled into different situations, so prioritizing is always the top of our list. That’s why we do the scripting to prioritize what’s important are actionable steps and whatnot.

Janet:                                03:11                   Well, believe me, it’s not a criticism and I think I can do a lot better if I organize my own podcast with bullet points and the topic. Tell me a little bit about starting a podcast. What is it that you actually want to share with your audience?

Carol:                                03:28                   As I alluded to a little bit earlier, we want to share that actionable information that’s going to help our healthcare freelance colleagues take their business and their craft to the next level.  and I think action of bold as Janine related to is really what we want to come across….. real information from our experience building our businesses as healthcare professionals who are also launching a freelance business. We want to also source the wonderful knowledge and experience of our vibrant community. We have a community of over 600 healthcare professionals who are also freelance writers and creatives, so we’re really looking for practical information, tips, tricks, and a lot of humor too!. We were in it to have fun, so we want it to be actionable in every episode. We want folks to be able to take something away and apply it into their own freelance practice.

Janet:                                04:38                   I know you’ve planned some very specific topics to address on your podcast, so what kinds of things will you be talking about?

Janine:                              04:45                   We’re going to talk about online presence, building your website or portfolio tips and showcasing your skills, productivity, and organization, which is personally my favorite topic. Social media tips, and tools that we use in our business and scheduling platforms. The craft of writing, like how to write and the business of writing where you start your own freelance business.

Janet:                                05:07                   Why did you pick those specific topics to focus on?

Janine:                              05:11                   I think because those are the questions that we usually get from people. With over 600 people in our community, we’re constantly getting questions from different people and usually, I should say the most health care professional questions we get are about starting a business. But, everything else wraps around that so well first to even start a business on writing. Do you even know how to write? So, yes. It really goes back to the basics and then building from that point how to build your website, your portfolio and things like that. I’ll go around the business of writing.

Carol:                                05:44                   One thing I think is interesting that Janine pointed out, regardless of experience level, we can have new writers who are interested in starting a business, but we also a lot of questions about managing business negotiation, networking, how to raise your rates, how to hire and fire. Yes, fire clients from those freelancers who have been in business for several years so it doesn’t really matter. Um, the topics are really important whether you are a brand new freelance writer or someone who has been in business for many years. People that are looking at ways to take their experience and expertise to the next level

Janine:                              06:33                   And, everybody, the work is there. There is no competition because there’s enough work out there for everybody, which is always, I think the newbies fear is, well, these people have so much experience. Will I ever get a job? Absolutely. You will.

Janet:                                06:46                   No. That was one of the things I was going to ask you is what makes a healthcare writer unique from just a writer?

Janine:                              07:03                   Being a nurse has helped me build my writing, not only because of the content expertise where I come from, but that I can speak in the language that patients understand, so unlike somebody who’s a very elite scientist that doesn’t have patient connections, I’m constantly teaching patients, constantly educating co-workers, and even you know, my mom on different medical conditions that when we speak in a layman’s term for patients and for readers, it’s an easier way to write.

Carol:                                07:39                   And I’m just going to wrap it in a bow by seconding that and it really relates to every discipline that are in the healthcare professions typically are really good at teaching and educating really good at telling the story that narrative. Since we all are healthcare professionals, we love science. We love evidence. Clients are begging for people who can craft a story, relate to patients, educate the general public, and it’s wrapped up in facts and evidence, not fake news.

Janet:                                08:19                   Well, let’s talk a little bit about the format of your podcast and I will say, based on my own experience and the fact that it’s my own podcast, I can do whatever I want whenever I want, but generally speaking, what kinds of things will you be in including in your podcast?

Carol:                                08:33                   Here’s where I think it’ll be a tenant were both very upbeat people and our favorite thing to do while we’re listening to a podcast is walk, so we really have picked something very energetic and I hope our tone comes across as being energetic because as healthcare professionals, we want you to be healthy and get up and walk, stimulate your brain function. I’m very excited because we’re going to be asking our community to participate. We’re going to feature them as guests, but they also get to be featured by leaving us some voicemail messages on our website, Healthcare Marketing Network.com. They’re going to be asking questions and we’ll be able to feature those in our podcast as well as every single episode. We’re going to, at the very beginning, give particular shouts out to successes that our tribe have experienced in the last week,

Janet:                                09:35                   So it sounds like an opportunity for some members of the Healthcare Marketing Network to get a little spotlight shone on them.

Carol:                                09:43                   Exactly, and that’s what we’re all about as well. Within our community and the podcast, we’re about giving support, resources, action to take one another to the next level or one another’s businesses to the next level. As Janine said, we’re not about the negative. We’re all about supporting and one of our motto’s is “Rising tides lifts all boats”, so we’re definitely looking to amplify our community and the profession of healthcare, freelance writers.

Janet:                                10:19                   I think that’s incredibly exciting. I think that one of the voids that you feel is helping people who have one career, one level of expertise, expand that and be able to share that out. A lot of folks in healthcare really want to share their stories. They’re just not sure how to go about it and I’m curious about the skill of writing. Do I need to have an English degree before I got my medical degree? How much knowledge about the craft of writing do I need to consider myself a writer?

Carol:                                10:58                   Janine, Do you want to tackle that one first?

Janine:                              11:02                   I do not have an English degree or a journalism degree. I just have a nursing degree, not just in nursing school. You learn to write a lot. I think that prepped me for writing, but truly writing is a craft that you build yourself, so it’s a learning process. Just like when you’re in nursing, you have to do continuing education hours. You have to always build yourself in your profession of a writer as well. As a writer who’s been writing since 2015 in my business, I’m still always learning different ways to structure in different ways to make my writing better and personally I still use an editor to look at some of my work because I’m not an English major so I always want somebody to look at it and there are so many different types of writing. From copywriting to sales writing and plain ol’ blog writing. So it’s definitely a craft that you always need to keep working on. That doesn’t mean you can’t get started though as a beginner.

Janet:                                12:04                   I think the community aspect of the Healthcare Marketing Network and what you’re doing here is probably the most important thing that you’re offering and that is the opportunity to learn, to share and get support from others.

Carol:                                12:19                   That is exactly right. That even could be, I think, Janet, the mission actually is the mission of our community, but secondarily, the podcast gives us that opportunity to just reinforce it and put together some resources as well because obviously, our podcast is going to be hosted on our website, but those actionable items, every episode, we want to have it packed with either resources we have used or are tribe members have used or a downloadable that folks who listened to our podcast can take away and apply immediately in their daily business.

Janet:                                13:02                   I love that idea that you are actually giving people tips, tools, checklists, whatever, that they can start to use in their own business. I think that’s really cool.

Carol:                                13:13                   Yes.

Janet:                                13:15                   All right. I know one of your sections in your future podcasts will be giving shout-outs to the community, so I’m going to set you up here so I know you have a few shout-outs ready to go. So why don’t you tell everybody about the great things happening in the community?

Janine:                              13:32                   I just posted, hey, we’re going to be doing our first podcast. Does anybody have some amazing things they’ve done this year and the responses were amazing? This is why I love our community so much, but I just picked three random ones and please go to our website and leave a voicemail because we can definitely feature you on the next one. But let’s start with an Anne Llewellyn. She finished up her fourth book titled “Second Acts”. She invited 20 plus nurse case managers to share how and why they got into nursing and the impact they have made on the profession. That’s pretty cool. And then it’s going to be released late February, early March. She says “stay tuned”. Allison Flynn, she got her first article published about postpartum warning signs. So that’s definitely what I read because being the OB nurse in me, I loved it. Good job, Allison, and keep going. I mean the first is that that just opens up your mind and oh my gosh, I just got paid for something or even if you didn’t get paid for it and you just got published, it just feels amazing. And then our friend Deanna Gillingham, she finished up her, foundations of case management course and she laughed because she said it only took me a year. But that’s an amazing thing that she’s been doing too. She helped me publish my first book this past year. So shout out to Deanna because she’s, she’s great. She really is!

Janet:                                14:57                   That is also a good example of the breadth of the community from an experience both life experience and work experience. We do have everyone in the community from a first time published to fourth book to developing a full online course. And Deanna in particular, who we have featured in some sessions inside the community, she actually went from zero to 100 percent freelancer based on the work that she did in writing. And her story is amazing and I know you plan to talk to her in a future podcast episode. So tell me a little bit. We’re going to do a teaser here. What kind of people are you going to bring on as guests in future podcasts?

Carol:                                15:44                   Yes. Well, I’m very excited because not only are we going to interviews some of the folks within our community, so this would be, for example, Annie Beth Donahue, who is our Writer Support Specialist and does a lot of coaching for healthcare, freelance writers on the craft of writing and one of her specialties is keying in on a creative brief from a client and identifying or finding your writer voice or I following as the case might be your client’s voice. Also, we’re going to be interviewing some of our previous clients individually as well as with the Healthcare Marketing Network. So for example, my managing editor friend Lauren Green, we’re going to have her on and she’s going to be sharing with us some secrets that she wishes freelancers knew about healthcare specific managing editors and how to pitch elements like that. So were. Those are just a couple of the examples of people that we have lined up for the next several months.

Janet:                                17:00                   Oh, I’m looking forward to that. I always learn every time I hear you all have conversations. Now before we wrap up, there’s a couple of things that we do want to do and that’s one is tell those folks who are not a member of the healthcare providers community yet, how they can join us. So who wants to tell people what they can do to become a part of this community?

Carol:                                17:23                   If you’re a healthcare freelancer or you’re a healthcare professional and you’re curious about freelancing, all you have to do is go to Healthcare Marketing Network, that there’s an information button just for writers. You can click join now, tells you a little bit about our community. Join now will take you right to our Facebook group and we’ll get you started sharing, learning and connecting there.

Janine:                              17:51                   It is a closed group so you will have to answer a few questions just to get in the doors. If you give us your email address, you’ll be on our email list and we periodically send out information in that to give you job opportunities and shout-outs and whatnot. So stay tuned to that as well!

Janet:                                18:10                   Alright, and I have a couple of tips. Number one is making sure you fill those questions out because otherwise, you are going to go into the, “you didn’t care enough to tell us about yourself, so you must not care enough to be in this group” bucket. And the second thing is this is a group intended for healthcare writers, a place where they can ask questions in a safe environment, some of which are going to be about clients and working with clients. Therefore, if you look like a client, you’re probably not going to be brought into the group because we really wanted to support writers. If that’s the case, if you have a little bit of a, I know you right, but you also potentially could hire writers. That’s when I’ll be reaching out to you because that’s my role, so we don’t mean for you not to feel welcome in our group, but our group is specifically for healthcare writers who want to improve their craft and build a community. So if you are interested in hiring writers, just reached out to me directly to me, janet@HealthcareMarketingNetwork.com. Alright, and then one last thing before we go, Janine, I know you’ve got a little teaser on what the next episode is going to be about. What are you going to be talking about next time?

Janine:                              19:19                   All right. And our next episode you’ll learn about setting goals and taking action throughout 2019. We look forward to sharing strategies to rise above the crowd and make your writing more visible, more desirable, and more enjoyable to readers and healthcare clients. We really appreciate you guys taking the time to join us today and we’ll see you next time. Now, go get your write on!

Janet:                                19:42                   Thanks for listening to The Savvy Scribe, a podcast for freelance healthcare and medical writers. For more tips and links mentioned in the podcast, go to Healthcare Marketing Network.com, and don’t forget to join Carol and Janine for future power episodes and great conversations here at The Savvy Scribe.

 

Quick Win

Quick Win: 3 Simple Actions to Streamline Getting Paid

Quick Win: Carol Bush Offers Tips to Streamline Getting Paid

The Savvy Scribe Carol Bush offers 3 simple actions you can take to streamline getting paid so your business can grow and you can pay your bills

Podcast Transcript

Janet:                                00:02                   Start Your engines and get ready to power up for a Quick Win from The Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance healthcare writing business to the next level with this powerful Quick Win on The Savvy Scribe podcast.

Janine:                              00:19                   As, Freelancers, we’re always struggling with why we’re doing our jobs. We’re doing them because we love it, right? But it’s a job and we need to get paid! Today in this Quick Win, Carol is talking all about getting paid and how to make it so it’s a win-win for both parties. Take it away, Carol.

Carol:                                00:39                   Your business can only run smoothly when you’re getting paid and cash is flowing in and out. Unfortunately, in the real world of healthcare freelancing unless we set ourselves up for success, getting paid can be a real challenge. Wouldn’t it be nice to avoid all of this to get the money that we’re owed without all of the fuss and hair pulling? Exactly. Hi, this is Carol Bush co-host of The Savvy Scribe podcast, and in today’s Quick Win, I’d like to share three simple actions you can take this week to streamline the process of getting paid so your business can grow and you can pay your bills. Let’s get started.

Carol:                                01:20                   One, contracts are vital. Let’s face it guys, if you don’t have a contract in place, you don’t really have a leg to stand on. When a client ditches you. You can yell at them until you’re blue in the face, but if there’s nothing legal there, you can’t really see compensation when they’re late or even if they disappear.

Carol:                                01:41                   What’s that? Are you a freelancer without a contract? That’s okay. You’re not alone. A very interesting and actually also tragic fact from a recent Freelancers Union study, which is called Freelancing in America reported that nearly 70 percent of freelancers have struggled to collect payment for work they accomplished, and another staggering fact from that same study really has me feeling pain. Less than 20 percent of freelancers report using a contract to protect their rights. So let’s Contract Up, People!. There are plenty of free or low-cost resources out there guys, and in our show notes, we’ll share some of our favorite links. Here’s something to keep in mind about contracts. A contract actually protects both parties. It not only aids in efficient payment, but it’s also a great tool to detail as the scope of work and project deliverables, so here’s a success tip. Be as specific as possible with every detail within the scope of work, especially when it comes to getting paid.  [RESOURCE POST – 5 Steps to a Better Freelance Contract]

Carol:                                02:55                   Also a great success tip: In the Scope of Work, make sure that you detail what success looks like; Including when and how you’re going to receive money.

New Speaker:                  03:07                   Here’s another tip. Make sure to detail payment terms and timing. For example, what form of payment are you going to accept and what are the consequences for late or nonpayment to accept multiple forms of payment? How many times have you heard, do you take so and so as payment? I’m going to have to figure that out later. If your client pays all of their bills in a certain way, say via their business card, you don’t want to be the squeaky wheel who demands that they go out of their way to pay you via another method.  So folks, while you may already take Pay Pal, some clients won’t have that option and would like to pay you with a credit card directly.

Carol:                                03:55                   Plus the great thing is once you open this option, you can take on other clients who would like to pay with credit card, too! Your accounting software or invoicing system should have the ability for you to make this option live. The great news is it will broaden your horizons and help you get paid faster and who doesn’t like speedy payment?

Carol:                                04:18                   What’s that? You say you don’t have accounting software?  As CEO of your own business, it’s time to get out of spreadsheet land into using a useful tool.  Yes….again, in the show notes, check it out….We’ll share a few of our favorite links to low and no-cost resources for accounting systems that you can check out. So #SavvyScribes, don’t put it off. Start today.  [RESOURCE LINKS] – Accounting software we’ve used and love:  Freshbooks, Wave – (Its FREE!), Quickbooks.  Check out the marrvy invoicing and proposal resources over at ANDCO, too!

Carol:                                04:48                   Number three, require a deposit at contract signing. You want to get paid and the client wants their work completed on target and on time. How do you ensure everybody walks away happy? Requiring a deposit before you start. The work really ensures that everyone is actively invested in this great business relationship, and let’s be frank for a moment. Doesn’t this also give you more of an incentive to finish the work the best you can so that you can get the rest of the payment? Sometimes that can be a key motivator. Deposits can be a win-win, so both parties leave happy.

Carol:                                05:29                   There’s something to be said about the power of community. If you’re in business by yourself, sometimes it can feel like you’re on your own with no help at all. The truth is Savvy Scribes, that you have other people around you like us, members of the Healthcare Marketing Network who are passionate about supporting your success.

Carol:                                05:51                   So here are some thoughts about getting paid I have for you today. I’d like for you to think about these things:  What safeguards do you have in place to ensure you always get paid? And second, do you have a strategy that you’ve employed to improve your cash flow? We’d love to hear about it. If so, we’d like for you to share that story.

What I’d like for you to do is take some action, take a moment now and head on over to Healthcare Marketing Network.com and leave us a message. Take a few moments to share a tip or strategy that you have employed for getting paid faster. It will help you and help others as well. We’d love to feature your story on a future episode of The Savvy Scribe.

Now take this Quick Win and Go! Get your Write On! #amwritinghealthcare #GoGetYourWriteOn

 

Quick Win

Quick Win: 5 Ways to Beat Loneliness

Quick Win: Janine’s 5 Suggestions to Beat Loneliness as a Freelance Writer

Freelancing can be lonely, but don’t fret. There are hundreds of thousands of freelancers across the country and the globe who are in exactly the same boat and within the Healthcare Marketing Network. Janine Kelbach offers you 5 ways to beat the loneliness of being a freelance writer.

Podcast Transcript

Janet:                                00:00                   Okay, start your engines and get ready to power up for a quick win from The Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance healthcare writing business to the next level with this powerful Quick Wins on The Savvy Scribe podcast.

Carol:                                00:19                   Hi, Savvy Scribes! Are you ready for today’s Quick Win? When we’re going to talk about something that not a lot of people like to bring to the forefront, that the reality when you work for yourself, you’re often based at home and therefore you can feel alone and also lonely. Think about it as a freelancer and entrepreneur, a CEO of your own business. Everything you do to make your business a success is dependent on you and you alone, which can leave this feeling overwhelmed. Honestly. All the problems and issues that we face are tackled by ourselves and no one else and make no mistake. Freelancing can be lonely, but don’t fret. There are hundreds of thousands of freelancers across the country and the globe who are in exactly the same boat and within the Healthcare Marketing Network. That’s exactly one of the missions that we created, the community to give one another strong support. Feeling isolated is really quite normal for anyone who works for themselves, but have you ever thought about how do you stop yourself feeling this way? So today in this Quick Win, Janine’s going to speak from our own experiences and she’s put together five ways to beat loneliness and help you tackle isolation and become a happier, healthier freelancer. My favorite is number three. Take it away, Janine.

Janine:                              01:52                   Hello everybody. This is Janine Kelbach, the co-host of The Savvy Scribe podcast. And here’s a Quick Win episode. I’m going to share five ways to beat loneliness while you work as a freelancer. Some of you might ask, why did I choose this topic? There’s actually two reasons when I recorded this. It’s literally 20 degrees outside, gray and dreary here in Cleveland, Ohio. The second reason is that many of us are introverts as writers, and being alone doesn’t sound so bad at first when we started the business, but it will eat at you if you let it.

Janine:                              02:32                   So let’s jump right to this topic. The first thing to do beat loneliness is to try to go to work somewhere else. Personally, I have a very cozy Home Office that I love to work out of, but sometimes I just want to be around people so I’ll hit up a local coffee joint library or even like a cafe just to have people around me. If you are really a people person and you don’t find that people energize you. Co-working spaces are available as well in my area and many areas around the nation that people can go and actually rent a space to do office work every day. I once knew a freelancer that needed that because she was too distracted in her home environment and I fully understand that because I have two kids, two great Danes, and a husband and there’s always somebody knocking at the door or laying by my feet, the dog or a kid who knows somebody who’s like doing work next to me. Like my little guy, he likes to draw while I do my work, so it. But it’s all distracting, so try to go somewhere else.

Janine:                              03:41                   The second one, join a networking group, so many of you are members of our Healthcare Marketing Network, Facebook group, and you know that we often have a Freelance Friday so you can create the same atmosphere outside of the Internet, so I know at many office jobs they do like Fridays they go get a drink after work so maybe you can find a little club or something that you are interested in, even if it has nothing to do with your business to find those things. You can look at those when you go outside and work. You can kind of check out fliers at the library or those cafes or coffee shop. You can join those clubs and groups and gain new friends and just talk to different people.

Janine:                              04:23                   I consider myself an introvert and let me tell you why it’s not because I don’t like people, but I often recharge myself when I’m alone so I get up early. I have my coffee. Sometimes I read, sometimes I exercise, etc. While my kids and my husband are still asleep, it doesn’t mean I don’t like them. I do like people. I love people. I love being around people, I love helping people, but when I need energy and I need to regroup, I have to be alone. And, it took me a long time to figure that out. Honestly. I think it started when I realized like if I had gotten in an argument with somebody, I always had to go away. I had to go walk and think and sometimes pray or whatever it is to get, gather my thoughts together in a lot of people are extroverted in the sense that they don’t need to do that.

Janine:                              05:13                   My husband’s one of them if he thinks of a relaxing Friday night, it’s going out with people, you know, sometimes I like to do that. But really to me reading a book on the couch is really nice. So, trying to figure out for you, high performing savvy scribes, trying to figure out. I challenge you to think about yourself and, and what energizes you to see what you are an introvert and extrovert. And then there are those ambiverts that are in the middle. I sometimes consider myself as well because I know a lot of people that are way more introverted than I am. Okay. The next one, three, a lunch date, break up your day with a lunch date or even a coffee meeting. I must admit I have a very hard time with this at times because I don’t want to stop working. I have workaholic tendencies. I don’t want to call myself a workaholic, but I do have those tendencies.

Janine:                              06:06                   If I have a coffee date in the morning with somebody, all I’m thinking about is what I have to do in my office before my kids come home from school so that I can be present for them and that’s where I prioritize my life. My life is my family, my work and then my friends. If I know I got to get work done and I’m with a friend, it’s going into that space so I know I have to do my work. Then, my family and then a friend. If I have time, if I have a lunch date that I scheduled is because I scheduled it in advance and I’m going to be fully present there because I left that day pretty open, so I make it like a catch up day for myself, whether that’s my grocery shopping day or I just got to do some laundry or cleaning or household things or even mindless things for my business that are not pulling me in a different direction because I like to be fully present with people and my business when I’m doing that.

Janine:                              06:59                   The fourth thing: Join a group of like-minded people, so if you are a healthcare writer, come join us at the Healthcare Marketing Network by going to healthcaremarketingnetwork.com. And if you aren’t in the healthcare niche, you must know that there are many groups out there for business and for writing. So choose one that fits you perfectly. So if you already mom, writer, if you are a food blogger, try and find people that do the same thing as you engage in those groups, answer questions and ask questions. It makes you not feel alone. You’re with somebody that understands you and that leads into my fifth and final tip for you guys and it’s my favorite one is find a BFF, so you might be a solopreneur like many freelancers are, but after you join groups, you will connect with like-minded people. These people understand you and your business, the struggles, the ups, the downs, the in-betweens, and someone with the same type of business ideas as you or even sometimes the same kind of business that you know, it might be a competitor in a sense, but not us as healthcare marketing network people.

Janine:                              08:03                   We’re all the same. We know there’s the work out there, but we find those kinds of people with the same kind of lifestyle and YouTube can be each other’s, go-to people. Let me tell you, Carol is mine. She knows more than a lot of people in my life about my family, my work, my interests, etc. But she’s my number one cheerleader for my writeRN.net business. So think about that. Try to connect with them. And sometimes Carol and I just talk about life. We talk about our problems. We talk about our families and it’s relieving.

Janine:                              08:37                   That’s all I got for you guys. So I hope these tips can help you step out of the office, find out what’s out there to keep you from feeling lonely this winter and every other season of freelancing. Can you add to my list of how to stay away from loneliness? I love to hear it you guys, and do you have a business BFF? I’d love to hear that too. So go to healthcare marketing network.com and leave us a message. We love to hear your voice and share it on a future episode of The Savvy Scribe. And if you need more, check out our show notes for these tips and more so go ahead now. Take this win and go get your Write On. Take care, you guys.

 

Quick Win

Quick Win: Four Marketing Tasks to Do This Week

Quick Win: Four Marketing Tasks to Do This Week

Quick Wins are short action-packed episodes that Janine and Carol have prepped with highlights for you to take and put to work right away in your healthcare writing business. In this episode, Carol Bush shares four marketing tasks you can do this week to make the next 90 days your best ever.

Podcast Transcript

Janet:                                00:02                   Start Your engines and get ready to power up for a quick win from the Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance writing business to the next level with this powerful Quick Win on The Savvy Scribe podcast.

Janine:                              00:18                   Whether you’re just starting out in your freelance business or you’ve had them for a little while, marketing into something we can not ignore.  This week, Carol’s bringing you guys four marketing tasks that you can tackle this week in this episode. She’s going to give you an awesome link to a cool tool called Hunter. Take a listen and take it away, Carol.

Carol:                                00:39                   Hi, this is Carol Bush, co-host at The Savvy Scribe podcast. Around here, Quick Wins are short action-packed episodes that Janine and I have prepped with highlights for you to take and put to work right away in your healthcare writing business. Today, I’m going to share four marketing tasks you can do this week to make the next 90 days your best ever. Are you ready? Let’s get started.

Carol:                                01:08                   One, create a list of potential new clients. Okay guys, if you only do one task this week, please pick this one. Here’s how you do it. Set your timer for 30 minutes, put your phone on airplane mode, block all interruptions, and spend some time thinking about your ideal client. What’s that? You don’t know who your ideal client is? You don’t know who you’re serving?  Well, then it’s time to write out the details about at least who you think you are serving or even better…..Who you want to serve?

Carol:                                01:41                    Do you need some help getting started? We’ve got just the tool for you. [RESOURCE LINKS – We love this Customer Avatar Worksheet  & nifty blog post from Digital Marketer]  There are a lot of tips to get you started and focused in on who your ideal client is.  And… it’s okay, while you’re looking at the potential new client list, I give you permission to spend some time on this important step!   You don’t need to go it alone. What about asking your healthcare writing pals for recommendations or referrals? Let them know who your ideal client is. I bet they know someone who could use your help. How about also asking your friends who are connectors like me, I always know someone who needs help with x, Y, Z.  Yes, you can even get referrals from family members!  Like my Dad says it’s not always what you know, it’s who you know.

Carol:                                02:45                   Two, now it’s time to locate emails for every potential client on that list. This can take some time and yes, it can be really complex, so it’s a fantastic task to do while you’re binge-watching movies or maybe basketball. I recommend using LinkedIn to find the right person to contact, and then I like to use a free email finding tool called Hunter. To find the email for those potentials on your list.   Third, review your letter of introduction or as we like to call it around here, your L-O-I.  Yes, your L-O-I should be unique and customized for each potential client on your list, but the most successful freelance writers I know have systems and templates in place and they often have created a basic template that they use to convey their expertise and experience.

Carol:                                03:49                   Take some time, look at your L-O-I template and make those needed tweaks. If you need a little help, here are a few questions that you might think about as you’re going through your L-O-I. Does it accurately represent your experience and current expertise? I bet you’ve done a lot of projects or pieces in the last 90 days that could help you tweak that L-O-I. How can you add personality to the letter? As I said, it’s very common to customize and make it unique, so why don’t you do your research on that potential client and then put some personality in that letter of introduction. Take a look at the length of your L-O-I. Do you need to shorten it? I really like to see letters of introduction remain in the range of five to seven sentences. Yes, I know that’s very short, but what a perfect way to showcase your writing skills by making it succinct, and here’s an extra tip for all you high performing savvy scribes.

Carol:                                04:59                   If you have multiple niches, this is also a perfect time to create an L-O-I template for every single niche. Yes, why not? Because those are your focus areas. Having a template will position you for success going forward.

Carol:                                05:16                   Number four, update your LinkedIn profile. Yes, you hear us preach the power of LinkedIn constantly. There’s a perfect reason for that because, for many freelance writers, 85 to 90 percent of their best leads come through LinkedIn. However, we hear all the time writers mentioning to us that they need to update their LinkedIn profile. It’s something they don’t always put on their calendar because sometimes it can feel overwhelming.  That’s exactly the action you need to take. Set an appointment right now, 15 minutes a day for the next week, and optimize your LinkedIn to reflect keywords of the niche that you are looking to move into with your ideal client.

Carol:                                06:05                   What makes me even sadder is when I hear writers say they don’t even have a LinkedIn profile or it’s not at all optimized for their healthcare, freelance writing business, so don’t waste any time. Set a calendar appointment with yourself 15 minutes a day for a week. Don’t be overwhelmed and remember, my motto: “Done is better than Perfect”.   I think it is absolutely even more important as a healthcare freelance writer because you want to make sure that your potential client can easily find you on LinkedIn, and can easily identify your subject matter or clinical expertise based on your LinkedIn profile. So what about it?

Carol:                                06:50                   Now it’s your turn! We’d like to know….are you marketing your healthcare writing business this week?  If so, what are you doing? Did you land new assignments or even better, a high-value client. Did you try anything new? What did you do that you were able to switch it up and got results? We’d love to hear from you.  All you need to do is take some action right now and share. We’d love for you to go to Healthcare Marketing Network website and leave us a message. We’d love to share your tips on a future episode of The Savvy Scribe!

Now, take this Quick Win and Go! Get your Write On! #amwritinghealthcare #GoGetYourWriteOn