Hired a Coach, Gained a Community (2)

Hired a Coach, Gained a Community

Community. It’s commonly used to describe where we live, a feeling, or a sense of belonging. This feeling can be based on common attitudes, interests, beliefs or goals, but it isn’t always what you think it will be.

Sometimes it’s better.

A Business Coach Changes Everything

I wasn’t searching for a community when I happened to stumble upon my now beloved business coach, but I certainly found one when she led me to the Healthcare Marketing Network.  

After  writing for a content mill for a few months I had gained experience and built up my portfolio, but it was clear that something was missing.  I needed vision. I acquired said vision as I was searching for business coaches late one night and came across an article about top nursing blogs that Janine Kelbach (my soon to be business coach!) was mentioned in. I emailed her that night, she got back to me the next morning, and just like that the future of my business was forever changed. We started with a short 45 minute meeting and before I knew it, she had given me more than just a few business tips; she’d given me a community full of like-minded entrepreneurs with a thirst for growth and a strong desire to lift one another up.  

Janine, also known as WriteRN, recently told me that her goal when working with new clients is to help them create business goals and a vision for their future. She said that steering new writers towards the Healthcare Marketing Network has been invaluable.

She said, “New writers need accountability, and that can be found through the community at the Healthcare Marketing Network. Writing can be a lonely business, so having others who are willing to help with brainstorming, pitches and keeping us on  track with our goals is very important.

It amazed me that after one coaching session Janine knew exactly what I needed; a community! She told me how to find The Healthcare Marketing Networks website, as well as their gated Facebook Group filled to the brim with people just like me.  

Shortly after ending our first session, I looked up this Healthcare Marketing Network group on Facebook to see what it was all about, and what I found left me nothing shy of exhilarated. Not only did I see a community, but a  successful one full of healthcare writers! I also found great videos with tips and tricks of the trade, helpful articles tailored to writers, other members getting their business questions answered, and everyone enjoying one another’s company. And if that wasn’t enough to have me in awe, what came next was.

Out of the blue, I received a Facebook message from Carol Bush simply stating she thinks she could get me a gig. Being a nurse, I was shocked. Many times in nursing, the common theme is that we eat our young, not that we build one another up. Where was I, Kansas? Nope, but Carol was! After our encouraging exchange via Facebook Messenger we decided to meet.

I now know why she lives in Kansas! She’s like a small, mighty twister all unto herself. She was dynamic, excited, and offered up a wealth of knowledge. She shared pointers with me as well as ideas for several gigs. By the time the phone call ended, I had 3 potential leads and we were planning to meet again. I was still blown away and kept wondering how this small community would continue to touch my journey.

Community Matters

A few days passed and a familiar name showed up in the Facebook Group. Ashley Hay, a fellow writer. I had seen Ashley’s work and her story on another site I frequented. Even though I had never actually spoken to her, I started to feel a sense of belonging again. I was seeing a common theme of people in my writing life. I did get to connect with Ashley and she has experienced a similar journey to mine. She shared with me that the Healthcare Marketing Network has helped her in many ways along her journey, and the message of community was alive and well as we talked. She described that through the Healthcare Marketing Network she has found the “value in connection.” She stated that she often sits down in the evening and goes through the videos on the Facebook page just to continue to grow and learn as a writer. She has been able to connect with clients through the networks Gig Board, as well as build upon her own community. She also feels that accountability is a huge bonus of being a member and has really enjoyed the friendships she has built along the way.

The missing piece in my foundation of community was to meet Janet Kennedy, the other founding member of the Healthcare Marketing Network. She shared her journey of meeting Carol through a Twitter chat and out of that a collaborative friendship with a vision was born. I told Janet my story and she quickly replied that stories such as mine and others are “everyday validation” that the Healthcare Marketing Network is needed by clients and writers alike. She described the network as the missing link to the connection between writers and clients that she’s glad they’ve been able to provide.

Enjoy the Journey

My journey leads me to one of my favorite quotes by Helen Keller, “Alone we can do so little; together we can do so much”. I no longer feel alone in my journey as a healthcare writer and I am thankful that late one night I hired a coach, and gained a community.

If you’re a healthcare writer looking for a community to lift you up, help you get gigs, and push you to be better, click below to join The Healthcare Marketing Network today! 

 

Working With Freelancers: 7 Tips For Hiring Writers

There you are, looking around wondering how you’re going to get everything done on your to-do list.

You look down and see a writing task, then sigh, or maybe silently scream, because the truth is, you just don’t love writing. However, you know it’s an important part of the communication your business has with the world and needs to be done.  

An idea pops into your mind; you could hire a freelance writer to help you!

Hiring freelance writers to help with the tasks you don’t have time for is a great option! They can use their talents to help your business grow to the next level, while you focus on what you do best; running said business!

It’s not that simple though, is it? I mean, where do you even start? Have no fear, answers are here! Read on for a few points to consider before you hire a writer.

1. Clear Scope of Work

Before you hire a freelance writer, be sure to have a clear idea of the project. Experienced freelance writers are very good at picking up a project and running with it, but it makes a better relationship when you start off having a solid idea of what you are looking for.

Key parts of a writing job to have figured out in advance include:  

  • A working title 
  • Approximate word count
  • Style requirements
  • Keywords (at least a few to begin with)

2. Research Freelancers

Once you’ve decided to work with a freelance writer, do some research to find one whose writing style fits you, your brand and the message you want to convey. There are many ways to do this. If you’re looking in the healthcare niche, the Healthcare Marketing Network has fantastic writers!

You can also look on Linkedin, Twitter, or Facebook. Just type in “freelance writer” in the search bar, and many people who identify themselves as freelance writers will pop up. Many freelancers who are on social media will also identify their niche, which makes it easier to find the perfect writer for your job.

Many freelance writers have online portfolios where you can read samples of their work. Taking the time to find a freelance writer who seems to be a good fit will help things go smoother.

3. Contract or Letter of Agreement

Freelance writers are encouraged to create contracts for all of the work they do. For shorter projects, a letter of agreement works well. A letter of agreement is shorter than a contract, but still requires two signatures and protects both parties and are written like a form letter.

Here are the relevant sections to include:

  • Services freelancer will provide
  • Services freelancer will NOT provide
  • Deadlines
  • Final deliverables
  • Delivery Terms
  • Payment Terms

4. Expect to Pay Upfront

There are many different payment arrangements in the freelance world. However, many freelance writers will ask to be paid up front. Some require a percentage before work begins and the remainder once a project is complete.  

Some will wait until work is complete to bill for their work, but be aware many will ask for at least a percentage of the total amount due before work begins.

5. Clear Deadlines

Whether you’re having a freelancer write a blog post or helping you write a novel, clear deadlines need to be addressed from the very beginning. For large projects with multiple parts, sit down and map out deadlines with the writer. For shorter projects, make sure a deadline is given and it will work with the writer’s schedule.

This may sound obvious, but sometimes when you talk with a writer, they agree to the work thinking they have plenty of time and things change, and everyone is upset because there was never a deadline set in the first place.  

6. Be Available

Once all the details are worked out, it’s crucial to remain available to answer any questions, comments, or concerns the writer may have.

From a freelance writer’s perspective, sometimes you begin a project thinking you have a good handle on everything, and something comes up you hadn’t discussed. If you can’t get ahold of the person you are writing for within a few days, it makes it hard to deliver by the preset deadline.

7. Be Aware of Scope Creep 

Sometimes, although you’ve spent a great deal of time mapping out the project, something comes up you want to add. When you add something, the scope of the project has changed, and you need to be willing to revisit the agreement and compensate the writer for the additional work.

One thing is certain; working with freelance writers is amazing! They’re very good at working independently and free up time for you to spend on other parts of your business, so you’ll never regret it! 

Looking to hire a writer? Take action today!

 

The Value in a Writers Community

Nurses and other healthcare professionals are in prime positions to educate and empower consumers and members of the healthcare team through their expertise and experiences. There are a number of mediums open to those who want to share information to address issues and challenges professionals and consumers face in the healthcare world.   

Blogging, Podcasting, Video Blogging, participating in live TV/radio interviews and authoring articles in professional as well as mainstream publications are just a few of the mediums open to professionals who want to share information to empower peers as well as assist consumers as they navigate the complex and fragmented healthcare system.

Getting started can be a challenge as the publishing world is not an environment that most healthcare professionals know well. As a nurse, I hesitated to enter the world of journalism when I was offered a job as Editor in Chief for a large publishing company that had recently entered the world of healthcare through the area of case management. I was not confident in my ability to write and was not clear on how I could be effective. I was told that I was being offered the position due to my expertise and vision for the practice of case/care management. I was a leader in the field and valued because I could share the vision of where the industry was going and help the publication team to ensure they were providing information that was relevant and useful to readers.  

What I learned through my experience as Editor in Chief was there is a great deal of help for those who want to contribute but are not professional writers. Publication companies have editors in place who would take my copy, edit and polish my work so when it was published, the message was clear and professional.

In my role as Editor in Chief, we expanded into areas of webinars and conference planning. Through my broad network, I was able to encourage professionals doing important work in the area of case/care management healthcare, to write articles, participate in webinars or speak at a number of conferences I was responsible for coordinating. The exposure allowed them to share their work so others could learn. It also allowed those reading or hearing the information learn so they could improve their practice. It was a win-win!

When I was diagnosed with a brain tumor in late 2014, I had to leave my job. I found writing helped me to heal. I knew my experiences as a patient were not unique to me and I wanted to share what I learned to educate and empower others. As I improved, I sought out ways to share my experience. I connected with a group of Nurse Bloggers who helped me start a Blog and in July of 2015, I launched Nurse Advocate. I have been blogging weekly for 2 years and have shared information that has helped many to meet the challenges they face when thrust into the complex world of healthcare.

One of the resources I have found to be helpful as a nurse journalists/blogger is The Healthcare Marketing Network, a global community of freelance healthcare writers, authors and communication creatives. The Network is opening doors for healthcare professionals who have information to share. The founders bring a mix of expertise that allows them to assist experienced healthcare professionals who want to break into the world of journalism to learn the craft as well open venues where those who are seasoned healthcare writers can share information.

If you are a healthcare professional who wants to share information you have learned, take some time to explore the Healthcare Marketing Network to launch your career in the area of publishing!

 

Puppy Mom Writes a Book

Our good friend, author, founder of Cancer Harbors, puppy mom, and member of The Healthcare Marketing Network, Alene Nitzky finished her first book this Summer!

Her book, perfectly titled Navigating the C: A Nurse Charts the Course on Cancer Survivorship Care, is about all the stakeholders in healthcare and how each of these groups can do a better job of ensuring that cancer survivors’ needs are met. She blogged through the process over at The Social Nurse and we’re thrilled to share said process with you today!

Check out these 4 posts by Alene to follow along in her book writing journey with pups!

1. Getting Started

In this first article, Alene tells us about her history with writing and how she’s wanted to write a book since she was 10! Follow along as she talks about money, having the right support system, and diving into the good stuff.

2. Lessons Learned

Ever wondered how raising puppies related to writing a book? Look no further! Alene covers five lessons she’s learned while writing a book with these adorable puppies and how they’ve tied into the creation of her first book.

3. Author’s Mission

Alene states her mission in this journey is to “show the healthcare world and all its stakeholders, the value of creativity, authenticity, resourcefulness, and empathy, and inspiring movement toward, and respect for, these qualities in all endeavors.” Read the full article to hear more about each element of her mission!

4. The Last Word

The last word has been written; now what? Well, lots of personal growth and professional development for one, not to mention the cutest dogs in the world have birthdays!

Writing a book is no easy feat, so we tip our hats to Alene and her courageous adventure as a puppy mom and author! We also want to give a huge shout out to Deanna Gillingham, author of the popular Case Management Study Guide for being a great encouragement to Alene and Sage Marketing Group for partnering with her every step of the way!

CONGRATS ON THE COMPLETION OF YOUR BOOK ALENE!

We are so proud of you here at The Healthcare Marketing Network and can’t wait to see what comes next!

 

How Can a Freelance Writing Coach Help?

I’ve been a nurse for many years, a fiction author for a handful of them, and a writer all my life. After years of writing fiction, branching into non-fiction freelance writing seemed like a natural progression. With a goal of being able to efficiently, and effectively, write both fiction and freelance, I didn’t want to waste time with futile efforts that would only create more work for myself. But since I was already established with a website and on social media as a fiction author surely adding freelance writing would be easy, right? Right?

Easier Said Than Done

Although freelance and fiction writing share many similarities and a writer can benefit from the knowledge gained in either, there are also many differences. Balancing these two halves into a perfect whole can be a challenge and often combine like oil and water. I needed someone experienced who could take a look at my online presence from the outside. If only there was an expert who could give my hand a little squeeze of much needed reassurance.

Fortunately for my sanity, and me, I met Janine in the Healthcare Writers Network Facebook group and she was killing it as a nurse freelance writer. I was even luckier to win a coaching call with her through her company WriteRN.

Why Janine?

If you’re going to work closely with someone and share your insecurities and doubts, you want someone who is personable, friendly, your personal cheerleader and human(I.e.: Someone who can share reasonable and realistic methods to achieve goals. Because as much as I love to write about magic, so far I’ve not found it in the real world.) Janine is all of these things and more!

You Don’t Know What You Don’t Know

Before our coaching call, I prepared questions about areas in freelance writing that required me to venture into new, unfamiliar territory, or terrain I’d let grow stagnant over the years. Sure I could do all of these things on my own, but was I doing it right to achieve the effect that I desired? Otherwise I was only wasting my time.

  • LinkedIn: Did I set up my page correctly to sound knowledgeable and professional?
  • Networking: How important is networking and where are the best places and methods for doing so?
  • Marketing: Where can I find clients for my niche and how do I sell them a winning pitch?
  • My Freelance Website: Does my new freelance website look sleek and professional and what tools and pages do I need to protect and grow my business?

You Might Know More Than You Think You Know

My venture into freelance writing had me spread in a multitude of directions trying to figure out how and what to start and when to stop. Talking with Janine helped me uncover clarity in my goals.

  • Confidence: Janine’s professional opinion ensured me where I was working in the right direction. That little virtual hand squeeze, or pat on the shoulder gave me additional confidence to proceed with plans I’d made.
  • Guidance and Advice: Her experience helped guide me where I should focus more attention to succeed in freelancing and other places that I didn’t need to worry about, thus saving me precious time.
  • Reassurance: Our coaching call enabled Janine to share more of her story about her success, and following along with her newsletter provided me with a role model.

Saving Time and My Sanity

There’s nothing I hate more than wasting time or money. Working with Janine enabled me to stop flitting away hours wondering what else I needed to do, and if I was doing it right when it came to freelance writing. Instead I have Janine’s coaching tips and tricks to fall back upon when I ponder the next steps in my freelance journey. Janine’s freelance path both inspires and reassures me that my efforts are worthwhile—and immense success is possible.

Thanks so much for reading and be sure to check out my new freelance website, Charmed Type. I’ve also published in paranormal romance and fantasy genres. Find out more about my novels on my website!

 

5 Steps To a Great Freelance Contract

Freelance work is becoming a much more popular option for people in industries such as computer support, marketing, advertising, and obviously writing. If you intend to head out and find your own freelance work, then you should be prepared to provide a contract for your client to review and sign. In most cases, your clients will not have freelance contracts available, and you want to protect yourself with a contract that outlines your agreement in detail.

Below you’ll find my 5 steps to writing a great freelance contract!

1. Keep It Simple

The preferred way of executing a contract is to work with an attorney to create a comprehensive template and then customize that template for each situation. However, if you cannot afford the services of an attorney or would prefer to handle it yourself, then you will want to develop a contract that protects you as much as possible. You can buy a standard work contract at any office supply store, or you can create your own.

If you decide to create your own contract, then be sure to keep the wording very simple. People have a tendency to include a lot of what they perceive to be legal language that makes the contract appear more official, which I wouldn’t recommend. If you don’t know what something means, I’d suggest leaving it out of your contract.

2. Discuss Copyrights

In most cases, clients will want to put their own name on your work. This is called ghostwriting, and it is common in the freelance world. Whether you are creating marketing designs or writing internet copy, you will want to clearly outline how the copyrights for your work will be handled. If you assign all copyrights to your clients, then remember that you cannot use that work for any other client.

3. Outline A Payment Schedule

Never leave any part of your compensation up to interpretation. Your client may feel comfortable developing payment arrangements on the fly, but that idea should make you very nervous. When you create your contract for a freelance client, you need to include every payment detail that applies. For special work, you can include an hourly work rate or other special arrangements. You should never agree to do work that does not have its compensation outlined in the contract.

4. Define The Quality Of Work Requirements

If you are a creative professional, then you might have freelance clients who ask for endless changes to your work before they agree to pay for it. If you are a service provider, then your client could refuse payment if they do not feel your efforts meet their quality standards. The easiest way to keep your customer happy is to outline those quality standards in your contract.

Your contract should outline exactly what your client expects of you, as well as how many revisions to your work are covered by the contract. If there are changes that need to be made to this section as your relationship with the client evolves, then make the changes within the contract and get the client to initial said changes.

5. Establish Deadline Policies

If you do not work on the weekends, then you need to put that in your freelance contract. Remember that you are not entitled to employee benefits, so you should be extremely specific about when you are available to work. If you work on projects, then be sure that there are deadlines set for every project to avoid having to wait an unknown amount of time for a project to be approved for payment.

Legal advice can be expensive, but it is also essential if you want to develop your own freelance work contracts. However, if talking to a lawyer to get real legal advice is not in your immediate budget, then you should be very careful in how you set up your contracts. By keeping the information simple and dealing with real issues such as pay and deadlines, you will be able to develop contracts that you can use to protect yourself and grow your business.

 

How Writing Kept Me in Nursing

By the time I found freelance healthcare writing I was desperate. Frantically searching for months, trying to find less physical roles away from the bedside and considering leaving nursing altogether. Chronic illness had thrown a major wrench into my career goals. After years of pridefully perfecting my nursing skills I suddenly felt hopeless, wondering how I could possibly continue to utilize these skills in a way that my mind would be fulfilled and my body wouldn’t reject. The very thought of leaving nursing gave me a queasy feeling.

 

I had wanted this for so long…worked so hard. It was part of my identity. 

 

It had been difficult to work the floor as long as I can remember, but I pushed through. I had already endured so much getting to where I was in my career. How could I let this go so easily? My thoughts kept racing backward; nursing school, starting work, night shift, back to school, chasing new opportunities, climbing the clinical ladder – all while trying to find time for constant prescription refills, injections, infusions, specialist appointments and hospital visits.

Maybe I overestimated my physical abilities. Maybe I underestimated the physical nature of nursing, but after a decade of building my career as a young oncology nurse none of it seemed to matter now. This is where I was – in this moment, feeling stuck. Having been on both sides of the bedrails I loved bedside care. However, with time passing and my symptoms progressing rather than improving, it was only getting harder to work.

 

My body and soul were exhausted.

 

An increase in chronic pain, fatigue and a barrage of other symptoms made it increasingly difficult to focus. I wasn’t connecting with my patients. I was hardly able to show up for my shifts. Taking care of others is not easy when you are feeling awful yourself. I made accommodations to my situation: gotten on day shift for years, reduced my hours – eventually going per diem, reducing my hours further, moving to more of a desk job, even going out on disability twice in my twenties. Already having made several adjustments over the years, I was forcefully trying to stick with it, stubbornly holding tight to my ego.

It was time to let go and search for a new path. After many hours of internet research I had finally found it. Freelance healthcare writing. It was like a light at the end of a long dark tunnel. I had always possessed a love for writing from a young age. Now I could merge my creative outlet with my wealth of clinical knowledge. But…could I do it? I wanted to try but found myself swirling in self doubt. Did I even have potential as a writer? How do I get started without a lick of prior experience? Networking.

I was fortunate enough to have my first piece picked up by a large website specifically for nurses. It gave me a place to gain my confidence and try out material on those I trusted most – my nursing peers. Their opinions very much matter to me and I seek their approval. However, it was not a position that was going to pay my bills. It was time to think bigger. Reaching out to other freelance writers proved extremely fruitful. They were so willing to help, offering whatever pieces of knowledge they possessed. Through making a few connections I came across the Healthcare Writers Network in it’s infancy. It was fascinating to see many names of writers I had come across before – all coming together in one online community.

This network only gets better each week. There are tons of #freelancefriday videos to learn from other successful writers, leads for work, answers to many burning questions, contests and support. So much support! Yes, finding freelance writing kept me in nursing but this network of writers (and the successful women who lovingly run it) gave me the tools I need to succeed. I’ve met incredible like minded people that genuinely want to help and watch my success grow. That seems to be increasingly rare these days. With that, there’s a wonderful energy that surrounds such a group. Being a part of it only makes you want to be better and strive for more with the added comforts of a support net and valid soundboard.

Through my freelancing journey I have found many things. A new skill, validation in the knowledge I possess after years of nursing, and a community I fit right in with. I am grateful to have found such a place and find I feel more fulfilled with every new article I write and each new connection I make. Best of all, balancing my illness with my work seems to be falling right into place and I am again hopeful for my future in nursing.

Are you a healthcare writer that would like to take your career to the next level? Join The Healthcare Marketing Network!

 

6 Reasons To Ghostwrite

Sean asked: OK, Group. What are your thoughts, experiences, and knowledge about ghostwriting? I’m still learning. Looking for a good explanation of why a writer would take on a ghostwriting project? Don’t you want credit where credit is due? Anxious to hear your answers.

 

Join us as we dive in to this great question by Sean!

I think the best way to tell explain why writers take on ghost projects is to cover the reasons ghostwriting rocks!

Ready? Let’s do it!

 

1. EXPERIENCE 

One of the most common reasons writers take on a ghostwriting project is to gain experience. Since you can’t put a ghostwritten piece in your portfolio unless it is okay with the client, it makes the most sense to use it to gain experience. Make money while learning? Yes, please!

2. IT’S LUCRATIVE

Fellow freelance writer and Healthcare Marketing Network member Vicky Warren says she has learned ghostwriting clients tend to pay more because they don’t have the time to do it! Ghostwriters can charge up to 30% more per word (insert the lyrics to Abba’s ‘Money, Money, Money’ here).

3. EASIER TO LAND GIGS

If you’re looking for a writing opportunity and haven’t had much luck, ghostwriting could be your next logical step. Most clients will jump on board with the idea of you ghostwriting for them before they’ll agree to let you guest write on their blog, which makes it the simpler route for landing gigs. In addition, clients who want to ramp up their traffic know that quality content plays a significant role in doing so. In short, clients are willing to pay for quality content because they just don’t have the extra time to put into their blog.

4. WRITE FOR ROCKSTAR THOUGHT LEADERS

Being in the shadows isn’t always a bad thing! Ghostwriting often allows you to work with and/or for some amazing people! Working for industry thought leaders is very fulfilling and almost always provides a learning opportunity (or two)!

5. YOU DON’T HAVE TO MARKET A THING

After you post an article on your blog, you’re responsible for getting it a little lovin’. You may find yourself on social media sharing it, emailing it to fellow colleagues, or telling your friends about it. When you work for a ghostwriting client, that’s all on them!

6. YOU DON’T WANT TO BE KNOWN FOR THAT NICHE

Some writers take on a project that’s out of their niche, so they’d rather not be known for it. For example, I could write a fantastic article about the benefits of medical marijuana, but that isn’t something I necessarily stand for. I’m not totally against it, but I’m not “all in” either. When ghostwriting you can write for a client, but still keep your name off it.

 

Before jumping into a ghostwriting project, I’d recommend thinking about why you’re doing it. Try asking yourself these two important questions:

  • Will it bother me not to receive credit for my work?
  • Will I be okay with my work being edited beyond my control?

There are  very successful ghostwriters that love what they do and wouldn’t have it any other way! If you want a job that is lucrative and enjoy writing for companies, ghostwriting could be a great addition to your list of services!

Do you ghostwrite? What other pros can you add to the list?

Are you a business owner, freelancer, or creative? Become a member of The Healthcare Marketing Network today!

 

6 Tips To Success When Working For Past Employers

Lisa commented: I’m hoping I can pick someone’s brain. I work in home health and recently me former employer contacted me about updating the content on their website. She is open to looking at a contract for future services. Any suggestions on what should be included or things I should consider?

 

Lisa, thanks so much for your question! This has actually happened to me as well and I will walk you through exactly how I handled it!

 

1.  Thank her

Always, especially in this type of situation, thank the person for thinking of you. No matter the outcome, always thank her now, and in the end. A thank you goes a long way! I learned this back in my nursing aide days. I loved when people noticed or thanked me for my efforts, so nowadays I thank every single person I work with from the tray passer to my director!

2.  Schedule a time to meet

If you’re able to meet with her face to face, do it. Show up dressed like you’re going on a job interview, and try not to talk about your personal life or the previous job. Take on as much as you can to start and build upon it. I always say, never say no to a job because you never know where it could lead you!

3.  Get your portfolio together

If you don’t have a portfolio together, now’s the time to do it! I used Contently.com for my online portfolio, but I always include another type of printed article that I have had published (usually a few so they see what kind of work I do). Once it looks great give it to her to keep. Don’t just let her look at it and give it back because if it’s hers to keep she’ll likely file it somewhere for future work.

4.  Come with ideas

If you know what she wants for the website, come up with a few ideas. Show her how creative you can be! If you’re not really sure what she needs, try to think on your toes and give her great insight she can’t say no to!

5.  Rates

Oh gosh, the negotiation. I have grown slightly more comfortable with it over the years. It feels like confrontation to me, which I am not a fan of, but it doesn’t have to be as hard as we make it. Figure out your rates and what you won’t write for. Make sure you give yourself some wiggle room. She is most likely going to ask “how much do you charge?” Respond with confidence, and you will be surprised what she will say.

6.  Ask to be part of their meetings

If their website is looking for content to keep patients educated, or a blog to attract more patients, you can be an immense help to them. This can also work well for you because you’ll be able to have a retainer client, right in your own area! Ask to be a part of their website meetings in order to grasp exactly what they’re looking for, as well as what you can bring to the table!

 

Good luck in your adventure with this client, Lisa. Please keep us posted, I am very excited for you!

 

Are you a business owner, freelancer, or creative?
Become a member of The Healthcare Marketing Network today!

 

Trademark vs. Copyright

Revlon O. asked: Can someone tell me the difference between copyright and trademark? I’m so confused. I’ve researched it, but the more I look into the more confused I get.

 

First of all, this is a GREAT question Revlon! Copyrights and trademarks can certainly be confusing, but they don’t have to be!

Let’s start by defining them.

 

Copyright – The United States Copyright Office defines a copyright as something that “protects original works including literary, dramatic, musical, artistic, and certain other intellectual works.”

Examples: books, audio, products relating to the business

Trademark – The United States Patent and Trademark Office defines a trademark as something that ”protects words, names, symbols, sounds or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.”

Example: logos, slogans, name of the business

 

Both provide legal help for companies trying to keep others from using their name, logo, brand, etc. It covers them financially as well because companies hold the right to sue someone for using their brand without permission.

Your company’s copyright is an asset to your business, so protecting it should be a priority.

 

The easy way to remember which is which: Think of a copyright as a protection against the artistic elements of your business and a trademark as the protection of your businesses name.

For example, a trademark protects The Beatles’ band name, but a copyright protects the records they’ve produced.

Registering a copyright or trademark is required if a business wants to sue a party for the use of their product. Would you like information on how to register a copyright or trademark? I thought you might!

 

Registering a Copyright 

  1. File a form
  2. Pay a fee
  3. Send a copy of the work to the United States Copyright Office.

Registering a Trademark

  1. Perform a trademark search to make sure it’s not already in use.
  2. Call an attorney for additional steps. Beyond this point, most experts recommend obtaining legal help from an attorney to finish the steps of registering the trademark.

 

So, Revlon, you can trademark your business name and copyright things you add to your business. Does that make sense?

Want another easy way to understand it? Here’s a cool video that might help.

 

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