Maureen Bonatch MSN, BSN, RN

3 Reasons Why You Need to Hire a Ghostwriter

Content marketing has been one of the top digital marketing trends for several years. This shouldn’t come as a surprise since fresh online content can help to fuel your social media presence and draw attention to almost any type of business. Maintaining relevant content can help to attract and retain your audience, but creating consistent, engaging content takes time. You might not have the time to spend writing when you’re busy with all the other tasks that accompany running your business.

You may have considered hiring a copywriter, although you may have another goal in mind. Perhaps you’re hoping to establish yourself as an industry leader in addition to hiring a writer who understands how to write unique, compelling copy. If that’s the case, here are three reasons why you might consider hiring a ghostwriter.

3 Reasons Why You Need to Hire a Ghostwriter

A Copywriter and More

You may have heard the term ghostwriter, but many associate ghostwriters with novel-length publications. You may not have considered that you could hire a ghostwriter to assist with creating articles, blogs or other content for your online marketing. There are other benefits for you, besides obtaining quality copy. Publishing frequent, relevant information related to your business specialty allows your name, and your company, to become associated with having expertise in this area.

For the best return on your investment, consider a ghostwriter skilled in copywriting. This can allow you to have strong SEO-focused copy, not what you’ve read regurgitated on every other blog and website, while being unique to you and your business. They can tell a story in an engaging way and set you apart from your competition.

Establish Yourself as an Industry Leader

One difference between a ghostwriter and a copywriter is who receives public credit for the work. The ghostwriter writes the copy, but you or your company are associated with the content.

A good ghostwriter will spend some time getting to know your writing style and voice to ensure the content represents you well. You can collaborate on the articles and topics you feel are beneficial. In addition to researching your topic, they’ll polish the articles to meet your satisfaction since they represent you.

Usually, it’s predetermined whether your byline will accompany the content, and the degree of confidentiality. The ghostwriter would be aware of whether they could use the content in their portfolio, to share as an example of their work privately with other clients, or not at all. You determine whether you want to hire on a monthly retainer, or project-based. This way you can evaluate the working relationship without a long-term employee commitment.

Expertise in Your Niche

Most likely when you’re looking to hire, you want someone who is an expert in your business area. The same should be considered when choosing a ghostwriter. Choose a writer that’s familiar with your niche. You want someone who knows the language, the trends, the products, and most importantly, your audience.

For example, if you work in healthcare, hiring a ghostwriter with a science-based background can bring authenticity to your content. They can create engaging content that could be applicable for your customer, whether it’s the patient, family, or other leaders in your field. Choosing a ghostwriter that can write clear, concise, relevant SEO content that’s specific to the needs of your business could save you time and work to improve your strategic marketing.

Choose an Expert

Why would you pay someone to write something that you can do yourself? Perhaps the same reason you pay someone to cut your hair or assist with your taxes. If you want quality, you go to an expert. You want someone who specializes in their area of expertise. There’s no reason to settle for anything less for your business, especially if you consider how a ghostwriter that focuses on your niche can be a positive investment.

Have You Ever Considered Hiring a Ghostwriter for a writing project? Check Out The Healthcare Marketing Network for Specialists in Your Niche.

Corinna Cornejo

How Providers Can Help Patients Become Better Healthcare Consumers

The line between patient and payer has blurred. Patients find themselves acting more and more like general consumers when shopping for their healthcare. They research health topics and healthcare providers online, then base their care decisions on what they learn. Additionally, as patients bear more healthcare costs directly, they comparison shop for healthcare services, choosing what best fits their needs and their pocketbooks.

For healthcare providers, these new consumer behaviors present an opportunity to speak directly to patients through their online platforms.

Finding Healthcare Info Online is Now the Norm

More and more people look to the internet and social media for health and healthcare information.

In a series of reports called “The Social Life of Health Information,” Pew tracks and reports on how people seek and use the health information they find online. In 2014 Pew found that 72% of adult internet users had looked online for health information.

Health Union, in its own survey, found that 98% of respondents say they used resources they found online or in social media when experiencing a serious health condition. In this group, 73% say that the information they found online had some impact on their health decisions.

Patient Out-of-pocket Healthcare Spending is Massive

Patients have become directly responsible for more and more of the costs associated with healthcare.

McKinsey estimates that patients “now directly control $330 billion annually in out-of-pocket healthcare expenses, and the choices they make have the potential to affect 61% of all healthcare spending.”

In its 2017 Consumer Health Insights Survey McKinsey found that many people would like to be better healthcare consumers—able to make better decisions that meet their healthcare needs, including affordability—but they also doubted they could do that today.

Patients Seek Help to Become Better Healthcare Consumers

Through their online presence providers are well-positioned to help patients improve their ability to make better healthcare decisions. Here are three key strategies you can use to do this.

Engage

Patients look online for healthcare information. Engage with them by being online and being easy to find. Having a website and a social media presence are the most effective ways to reach patients searching for healthcare info.

Inform

Patients are concerned about the condition of their health and their cost of treatment. Inform them about both. While there may be a wealth of health information available online, information about costs and insurance coverage is harder to come by. Publishing information about how you help your patients understand and anticipate their out-of-pocket costs will differentiate you and your practice.

Educate

Patients want to understand the differences among both their treatment options and the providers available to them. Educate patients about the approach you take through your online presence and your practice will stand out.

You Can Help Patients Become Better Healthcare Consumers

You may feel hesitant to take on building and maintaining an active, informative online presence for your practice. After all, writing copy for a website or effectively using social media requires specialized skills that you or your staff may not have.

If this is the case, consider hiring an agency like Healthcare Marketing Network.

At Healthcare Marketing Network we offer customized healthcare-related content creation. Our team of subject matter experts is made up of professionals with clinical and health industry experience. We’re ready to produce the healthcare content you and your patients are looking for.

 

Carol J. Bush, BS, RN

A Strong Content Plan Starts With A Creative Brief (Template)

The Creative Brief: An Insurance Policy for Developing Awesome Content

Ever gone grocery shopping on an empty stomach, without a list? Before you know it you’ve chucked healthy choices out the window, grabbed anything that looks good and blown your budget, only to find yourself with a pantry full of cheat day groceries and a guilty conscience.

Think of the creative brief as your shopping list. It provides a framework for your content plan, ensuring the creative team understands your goals and how to authentically represent your brand, voice and messaging. Like a shopping list, the brief describes what you want without dictating how to get there or the exact words to use. Without it, your compelling vision could wind up looking like the Supermarket Sweep of content rather than a coherent, on-point story.

Effective Creative Briefs Articulate Your Brand Attributes With Clarity and Assurance

Read more

How I’ve Used National Novel Writing Month to Crush Writing Goals

NaNoWriMo

My fourth fiction novel, entitled Not a Chance, was published on October 31, 2018. It’s a little fitting that NaNoWriMo eve is the release date since I wrote the first draft of this novel during 2014 National Novel Writing Month. Overall I can claim 6 NaNoWri wins, despite crawling to the finish with 2 of them and in my excitement, I forgot to upload them to get official credit. I succeeded in writing more in those months than I thought possible, and that’s all that matters.

I’d tried, and failed, NaNoWriMo several times before that. The difference was that I didn’t find other people to hold me accountable, and I didn’t make writing a priority. NaNoWriMo gives permission to put writing first. Writing is often a very solitary endeavor. It’s all too easy to procrastinate or to unintentionally allow other tasks to fill the day, and say there’s no time to write. NaNo says yes there is, make the time. I could use the same guidelines any month to increase my word count, but there’s something about crushing word count goals in November—one of the months that writing seems almost impossible when the holiday craziness begins. It validates that with passion and persistence, and a little bit of cheerleading and support, many impossible goals become possible.

Aha Media Group 30-Day Challenge

If you’re not ready to start the Great American Novel, try the 30-Day Challenge from the Aha Media Group. This writing challenge promises to make you a better writer in just 5 minutes a day! These are great writers tips worth practicing. Make it a priority and schedule 5 minutes a day to accomplish the tasks.

Are you a Healthcare Freelancer?  

Join our gated Facebook community for an accountability challenge hosted by our SavvyScribe Mastermind members!

Our community is all about supporting one another in our freelance business!  Providing Community, Support, and Accountability so you can take Action to take your business to the next level!

Several of our members, like Maureen,  are focused on their next book and joining #NaNoWriMo.  Still, others are bloggers, vloggers and even brand new at writing!  They will be joining our friends with AHA Media in their 30-Day Challenge.

Our Savvy Scribe Mastermind members are providing daily #FreelanceWriting prompts in our community – plus sharing hacks and tips for achieving success!

Join our sassy community, we’d love to have you!

A Writers Guide to Surviving a Freelance Famine

The feast and famine cycle is fairly common in the freelance world. Meaning you’re either up to your elbows in deadlines, staring at a screen through blurred vision stemmed from exhaustion or you’re trying to figure out what to do with yourself until the next gig comes along. Since I’m sure you can figure out a thousand ways to fill your time during the feast, today we’re tackling the famine side of the spectrum.

If you’re reading this article I imagine you fall under one of three categories:

  1. You’re currently experiencing a freelance famine
  2. You’ve been there, remember how terrible it was and want to be prepared for next time
  3. You’re a freelancer who has never experienced a famine (lucky you!) and want to be ready just in case

Regardless of why you’re here, the following information is sure to be helpful!

What is Freelance Famine?

If you’ve yet to experience a freelance writing famine in your business congratulations are certainly in order! And I hate to be the bearer of bad news, but it will happen. I have yet to meet a writer that hasn’t experienced famine in one sense or another. In other words, it’s not a matter of if, but a matter of when.

For example, tomorrow, all my clients could email me saying, “Janine our budget has changed, and the article you submitted will be the last one for now. Thanks for working with us.” and BAM, there goes a chunk of my freelance income.

Welcome to a freelance famine.

My Recent Freelance Famine

I had an excellent client who had a fantastic income for me monthly and I submitted 3-4 articles a month to them. Then, with a 30-day notice, I was cut from the budget. Just like that.

What did I do you ask?

What I don’t recommend. I panicked. “It could take weeks or months to make up for this client,” I thought. Then, I took a deep breath and knew I had to get back in the game and work on my business and I hope the following tips I learned along the way are helpful to you in your own journey!

1. Pitch Away

Now that I lacked a client, it was time to pitch! The Healthcare Marketing Network helped me regain clients quickly because all my pitches were accepted! Never pitched before? You can take our free seven-day pitch course when you join the Healthcare Marketing Network!

2. Update your Website

Could your website use a revamp? There’s no better time than now! I didn’t revamp mine, but I did change my pricing structure and played with some new ideas to expand my services. It was during this time that I started to offer coaching and virtual assistance services and built two email lists, rather than one!

3. Find a Tribe

I found my tribe within the Healthcare Marketing Network, but you could find yours anywhere! Go ahead and branch out to find a tribe that supports you in your the work you do, as well as the freelance journey itself. In one of my original Thoughtful Thursdays in our Facebook community for writers, I chatted about finding even one person who does exactly what you are doing. You can help each other become accountable, and just like many things in life, it’s not about what you know, it’s about who you know!

4. Continue your Blog Postings

Keep up on your content calendar. The more traffic you drive to your site, the more potential clients you will have. This would also be the perfect time to take a look at your social media accounts to make sure they are optimized and tailored to your perfect client!

5. Never Stop Learning

Did you recently hear about a great book on freelance writing? Now’s the time to start reading it! If you’re a writer you’re likely an avid reader as well, but I have met writers that aren’t big on the reading side of things. If that’s you, try listening to audiobooks or podcasts during your commutes. If you have the time and resources why not invest in your business via an online course or local workshop? No matter how you decide to go about it, use this downtime wisely and your business will thank you!

The freelance famine is real, and it can make you feel like a failure because you are alone at your computer. You’re not alone though. At the Healthcare Marketing Network, we offer up a tribe of experienced freelancers to build you up! Whether you need tactical business advice, have questions about a client, or just need words of encouragement we’ve got you covered. We’re like one big, happy family and would love for you to pull up a chair at our roundtable!

 

4 Ways Blogging Improved My Business

I started blogging by accident. More as a journal entry than a way to promote my business.

I work in the reproductive endocrinology and infertility (REI) field and had to perform one of my least favorite parts of my job; telling a patient that she lost her pregnancy. I found myself thinking about her (and how I imparted the news) long after the event itself and decided to write about it in order to relieve the stress associated with it.

After doing so, I posted it as a blog on my website and linked it to some social media pages. The next day I woke up to a buzzing phone with many notifications of ‘likes’ and comments on my post, either from other nurses, friends or just people who have experienced pregnancy loss. As a result, I realized that writing a blog could help me to inspire and educate more people than I ever could by in-person interactions alone.

Over time, though, writing a blog has helped my business in a more indirect, but no less impactful, way.

1. Establishes Credibility

One of the most obvious benefits and one of the main reasons many people choose to write a blog is to help position themselves as an expert in their field. Researching the topics for my blog has forced me to stay current regarding the latest literature and trends in REI, an important aspect of educating others in a rapidly growing field. I also started to provide content for other REI blogs, in addition to my own, further expanding my reach and getting others to notice me and my brand.

2. Patient Insight

My blog has provided me with so much valuable insight into the mindset of patients, which I’m then able to share with the nurses who care for them.

I started expanding my social media presence in order to research ideas for blog posts and found that infertility patients started following me. Reading what they post on their Instagram pages has been eye-opening for me, as it challenged my perception of the importance of certain events in the infertility journey.

A great example of this is the appointment with the physician following a failed treatment cycle, an appointment that nurses call a “negative follow-up” and patients (apparently) call the WTF appointment.

I realized that this appointment is meaningful, as patients have many questions regarding the reason for their cycle failure and are curious about the plan for next steps. I was surprised, though, at the level of anticipation for this particular office visit. Patients post often about anxiously waiting for this appointment, they postulate what will be discussed and despair that there might not be a viable option for them to achieve a pregnancy.

REI nurses barely mention this appointment when we call them with their negative pregnancy test.

The negative pregnancy test phone call is dreaded by REI nurses everywhere and, as a by-product of our discomfort in having to relay bad news, we often rush through it. Now, I educate the nurses with whom I work that they should call the patient again a day or two after the initial phone call, and spend quality time offering support, outlining what they can expect at the WTF appointment and ending the call with a tone of cautious optimism.

This one extra phone call has been incredibly well-received by patients and goes a long way to alleviate some of the anger and anxiety generated by a negative test result. Had it not been for my blogging efforts I may have never had this insight.

3. Network Growth

Blogging has helped me create and cultivate an invaluable network of nurse entrepreneurs.

At the beginning of my blog and website creation, I would reach out to colleagues and authors of articles and blogs that I respected in order to connect and ask for advice. I didn’t feel like I had much to offer on my end, but eventually, I did. We would bounce ideas off each other, compare new apps or programs or share helpful information. I also became friends with colleagues who worked in the infertility field, but specialized in services tangential to mine and we started to naturally cross-refer to each other.

For example, if a client asks me for patient education materials, I tell them that is not my specialty, but I can refer them to a colleague. In turn, my colleagues refer me when someone needs help with my specialty. In time, I have become part of a community of other nurses, entrepreneurs and healthcare professionals, which has been integral to improving my efficiency, expanding my reach and helping to alleviate the stress that is inherent to owning and running your own business.

4. Added Value for All

My company’s mission is to educate and empower REI nurses and, originally, I only focused on providing novice nurses the information and theory that they need to succeed.

In a short time, though, I realized that I needed something to offer the more experienced nurses too. I found that the way to enrich and enhance the work life of this subset of nurses is to provide them with leadership and networking skills.

So I started to research and write blogs on professional development, mentoring and presentation skills and found myself enlightened in these areas as an added bonus. I utilized my newly-acquired network of nursing contacts to introduce seasoned REI nurses to each other so that they can form their own community, with the goal of creating an environment where they can all thrive.

Writing a blog has added incredible value to my business and I highly recommend starting one, even if you don’t acquire an immediate following. You will benefit from the process of writing it as much, if not more than you will the finished product. Finally, if you define success as having the above-listed benefits, as opposed to just the number of ‘likes’ or comments, then adding a blog to your business repertoire can be one of the most beneficial actions that you can take to advance yourself and your company.

 

5 Things Every Nurse Writer Needs to Know

5 Things Every Nurse Writer Needs to Know

As the need for high-quality, on demand nursing related content continues to increase, nurses have unlimited opportunity to become well-paid writers. Whether choosing to write articles that speak to a particular audience, or developing individualized content for hire, nurse writers are very much in demand.

Because nurses are able to speak to an audience in a way that others without our industry experience cannot, we are able to leverage our expertise in a way that helps to secure writing gigs and build a strong following. Even if you’re only interested in writing for fun, there are still a few things you’ll need to do in order to get your writing noticed.

Since you’ve read this far, I’d assume that you are interested in learning more! So without further adieu, here are 5 things that every nurse writer needs to know:

1. Build a Beautiful Website to Host your Work

When you are interested in learning about someone and the work they do, where do you go to find out more? If you said “their website” then you are just like everyone else! It has become an expectation for all businesses and freelance professionals to have a website that not only lists their products and services, but serves as a communication platform for their clients and readers as well. 

When you are building your website you want it to look professional, but don’t be afraid to show some of your personality too! Your website doesn’t have to be fancy. If you look at my services page, you will see that it is a simple page that clearly defines the services I provide. The most important thing is creating a website that clearly represents you and the work that you do.

2. Find Your Niche Audience and Write to Their Needs

Finding a niche audience and writing to their needs has been one of the most challenging things for me to accomplish. With all of my varying experiences, opinions, and worldly views, I found myself wanting to write about whatever popped into my head. For example, one article would be about reality shock and then the next would discuss hospital value-based purchasing. Although both topics are nursing related, they cater to two very different types of reader. The problem with writing this way is that it is difficult to gain a loyal following.

I have since figured out that my niche audience is nursing students and new grads. I provide them with what they need: study tips, coaching, mentoring and tutoring. By creating content that is specialized and focused on providing value for my niche audience, I have gained a larger, more loyal following.

3. Write on Topics You Love

There’s always that one writing assignment we agree to, and wind up hating – but that’s okay! What’s not okay is continuously accepting writing assignments that you’re not excited about. Let’s face it, if you can’t muster up some form of positive thinking on the topic, it shows in your work.

Readers have a keen ability to feel your presence, hear your tone, and read in between the lines. Trust me when I say that if you’re not passionate about the subject you’re writing about, they will know it. This will cause you to lose followers, as well as potential clients. So, the next time you are considering  a writing assignment that doesn’t get you pumped and ready to go, – DON’T! You and your readers will be glad that you decided to say no, thank you, and kept moving.

4. Network with Like-Minded Individuals

When I first started writing, I felt that it would be best to do all my research independently. This meant not sharing my ideas for content creation with others. For some silly reason, I was under the impression that if others learned of my ideas, that they would swoop in and steal it. I didn’t want someone taking my intellectual property and creating the amazing business I was set out to create! Well, I learned real quick that wasn’t the way to go. Not sharing my ideas with other like-minded individuals was a huge disservice to my professional growth.

In fact, it wasn’t until I started to share my ideas with other like-minded individuals, that I began making real progress. I learned of questions I never thought to ask. I learned of potential flaws, and learned how to identify many business opportunities. I learned how the sharing of my ideas could inspire, motivate and attract others who want to cheer, support and validate my work. It is with no doubt that seeking out other like-minded individuals and bouncing ideas around is easily one of the most valuable things I have ever done for my professional growth as a nurse writer.

5. Carefully Listen to Your Audience and Clients

The power of listening to your audience and client base can’t be stressed enough! The last thing you want is to create content that does not meet the expectations of your readers. Whether you’re writing for a group of eager nursing students or a prestigious nursing organization, make sure to listen carefully.

It’s also important to let clients voice their concerns openly and honestly. It may seem intuitive to reassure them, rather than letting them express themselves, but it isn’t good for either one of you. Trust me, I speak from experience. I’ve learned the hard way that it’s important to allow people to fully express their desires, hesitations, and needs before formulating a response. Not only does this method provide me with a better understanding of what they are asking of me, but it gives me the opportunity to form a comprehensive response as well. In the end, it winds up being a win-win situation!

I hope that you find these 5 things valuable to you and your writing journey, and don’t forget to be a gem and share this with others who may benefit from this advice!

 

January #CarnivalOfHealth: Our Writers Dish About Health, Wellness and a Resolution Worth Keeping

As the first month of 2018 winds down, writers from the Healthcare Marketing Network Facebook Community are joining the January #CarnivalOfHealth to reflect on fitness, wellness, and resolutions worth keeping for the New Year.  Studies show that those who regularly demonstrate gratefulness and thankfulness are healthier and happier.

Take the first step to a healthier you in 2018 by reading through these posts and sharing them on social media using #CarnivalOfHealth. We hope that meeting these writers and reading these posts will help get your wellness journey started this year…..or possibly give you some insight!

 

Maybe a Resolution Isn’t Your Fitness Solution

Maureen Bonatch – Charmed Type

Exercising more, eating better and getting healthy usually top the list for New Year’s resolutions. It’s no surprise that companies are more than willing to accommodate the demand for a quick fix to what has usually been a problem for most people for the entire year prior. Therefore, for the first few weeks of January we’re bombarded with commercials and products promising fast weight loss and a quick fitness fix.

These commercials lessen as the first month of the year progresses. By February most of us have abandoned our diets and new fitness equipment to settle into comfortable habits. Perhaps that’s because achieving fitness goals might take more than a new program, it might take a new mindset.

Read More

 

How to Stay Healthy As a Writer: Hint- Running From Your Fans Isn’t An Exercise Plan

Annie Beth Donahue – AnnieBethDonahue.com

It’s 5:00 am. Prime time to work on healthy habits. Moms of young children stealthily creep down the hall to put a yoga DVD on the bonus room TV. Fitness buffs push through the front doors of gyms. Boomer-aged men jog down neighborhood streets, listening to The Eagles on their iTunes playlist.

Writers quietly pour a cup of coffee, start up their computer, and… sit down.

How many hours we each spend in front of the screen varies. But one thing is sure. Writing, as a profession, can be hazardous to your health.

Read More

 

The Greatest Wealth is Health

Anne Llewellyn – Nurse Advocate

It is said that if you have your health, you have everything. Yet, according to a study of 501 men ages 45 to 65 conducted by Men’s Health Network in 2014, men care more about their cars than their bodies. Almost 70% of men surveyed considered it easier to keep their cars in good condition than care for their personal health. In addition, more than 40% indicated that they would rather resolve issues with their car than address issues associated with their health.

Men are not alone in this thinking as noted by the Society for Women’s Health Research where they found that women make most of the health care decisions for their families. But when it’s their turn to go to the doctor, many don’t. Why? The reasons are widespread and vary from person to person.

Read More

 

Reboot Your Healthy New Years Resolution With Nature

Susan Allison-Dean – The Nature Nurse

Did you know that ‘loose weight’ or ‘get in shape’ was the second most common New Year’s Resolution for 2018 among Americans surveyed? Was that your New Year’s resolution?  How are you doing so far?

Hopefully you are doing great, already achieving some of the short-term goals you set up for yourself.  Maybe you are looking for a few more tips or motivation to strive forward.

Read More

 

We’d love to hear from you!  In the comments below, please share!  Did you set a health goal this year?  How are you doing so far?  Do you have an accountability partner or tribe offering support?

If you are a healthcare freelance writer or blogger and are interested in joining our tribe and participating in future blog carnivals, sign up here to receive notice of our schedule and topics for 2018!  You can check out more about the #CarnivalOfHealth HERE and HERE.

 

January #CarnivalOfHealth Blog Carnival: Hosted by the Healthcare Marketing Network

We have another exciting opportunity for the members of the Healthcare Marketing Network Facebook Group! Just like last month, we are hosting another Blog Carnival: The #CarnivalofHealth

 

January Topic: Fitness – How to use this topic within your Writing or Blogging Niche

When we hit January, we know that everyone wants to create a #NewYou for the New Year.

Therefore, we wanted to create an opportunity for members to showcase their expertise and experiences by giving the general public information to help them in their journey to get fit and healthy.  Health – related content created by healthcare subject matter experts themselves!  Nurses, Doctors, Social Workers, Pharmacists, Care Managers, Patients and Advocates.

 

What Exactly Is a Blog Carnival? Find out more here!

 

Here’s how fitness plays into our blog carnival topic.

We would like you to share a story or some information about becoming healthier, whether with exercise or diet for 2018…all in the construct of your writing niche. Go ahead, share the steps and actional tasks that can help others follow in your footsteps to a better, more healthy body and mind.  And as healthcare freelancers, we love to share evidence, so feel free to be liberal with credible resources!

 

Should posts be a certain length?

All guidelines are posted here: Blog Carnival Guidelines

 

What should the post link back to?

We encourage you to include something like this at the end of your post:

This post was written as part of the #CarnivalOfHealth, a Pop Up Blog Carnival hosted by the Healthcare Marketing Network.

More great posts by freelance healthcare writers on this topic can be found on the Healthcare Marketing Network blog.

If you are a healthcare freelance writer or blogger and are interested in joining our tribe and participating in future blog carnivals, sign up here to receive notice of our schedule and topics for 2018!

Once the round-up post goes live on the Healthcare Marketing Network blog, we will notify you of the live link in a group message via our project board & you can add that link to the post on your website, as well.

 

When does the post need to be published by?

Publish your post anytime by midnight CST Jan 19, 2018 to be included in this January Pop-Up Blog Carnival.

Our goal will be to publish the round-up post on the Healthcare Marketing Network blog by midnight CST Jan 21, 2018.

 

How do I get signed up to participate?

It’s as easy as 1, 2, 3, 4!

First – ONLY writers, bloggers, vloggers and podcasters who are healthcare professionals, patients or advocates are eligible to participate.

Second, you need to be a member of the Healthcare Marketing Network Facebook Community – its a gated community just for freelance healthcare professionals.  Sign up HERE if you aren’t already in the tribe.  It’s FREE.  Want to learn more about this ahhhhmazing community?  Check out a few of the stories from our tribe!

Hired a Coach, Gained a Community – by Melissa Mills

The Value in A Writers Community – by Anne Llewellyn

My Road to Writing and How the Healthcare Marketing Network is Making It Happen! – by Kimberly Jones

Third, once you are a member of the Facebook Community, Make sure you have signed up for our Talent Marketplace & have filled out your profile completely. If you haven’t done that yet….what are you waiting for?  Here’s the post in the Facebook community, with a few directions from Carol to get you started.  

Fourth, Click here to get registered and to let the team know you will be publishing a post for the carnival. Then we will add you to the project board in our Talent Marketplace and you will receive an email notification to join the January Pop-Up Carnival Gig. The discussion board of the project will contain ALL the details to submit your post!

(Why am I asking you to go through a few hoops?  Because we use our Talent Marketplace (writer directory) and Gig Board (Pinterest-like project board) to connect clients who need quality healthcare content with writers who can deliver.  It’s a great way to practice using the collaboration platform so you can be prepped to land those paying gigs and join our Pitchfests!

 

Fa la la la Freelance_ 4 Reasons I Love Holidays as a Freelancer

Fa-La-La-La Freelance: 4 Reasons I Love Holidays as a Freelancer

The holidays are such a joyous time of the year for so many reasons! However, being burdened by a lack of control in the time department can put a serious damper on things. This is something I know all too well.

A microwavable turkey dinner, large coffee, and lots of tears. That was my Thanksgiving dinner on my first holiday working as a nurse. The reality of this new adult life hit me hard. I had gone from a glorious, responsibility-free college student to a night shift nurse at the bottom of the totem pole, working weekends and holidays.

It was time to accept the fact that I’d be missing my fair share of family events, I wouldn’t be out with my friends on New Year’s Eve, and I might even miss Christmas morning when I became a mom. It was circumstances like these that made me want more.

More freedom. More flexibility. More time. This is where my freelancing journey started and I’m incredibly grateful for said journey! Don’t get me wrong, the freelance life isn’t for everyone; it certainly comes with its own set of challenges. But there’s just no trade-off for the type of freedom you’re allotted when you work for yourself.

One of the greatest times to relish in the freelance life is the holidays, so I’d like to share with you the top reasons I’m so happy to be a freelancer this time of year!

No More Permission

As I covered above, freelancing equals freedom. There is no need to request off for your holiday break in July or try to switch holidays with a coworker because you are in total control over your work. And while that responsibility is intense, it helps to remember that it’s worth it.

Even if you have a busy workload, take advantage of this freedom. Schedule a midday massage or meet a friend for a weekday lunch. Spend a little time thanking yourself for all your hard work over the past year!

Flex Down

Because you have control over your workload and schedule, you have the freedom to take time off during the holidays. I love being able to take extended time off at the end of the year. When our daughter was a baby, I was working full time and out of vacation time due to maternity leave, but I still took almost two weeks off to be with her around Christmas.

Make a list of all of the fun holiday activities you love, but rarely have time for. Put them on the calendar, then schedule work around your personal and family time. You’ve worked hard to be your own boss, so be kind to yourself! Take time to go see Christmas lights, wrap gifts, send cards, and meet up with friends.

Flex Up

Maybe you prefer to take on more work during the holidays? The costs of presents and hosting can add up quickly, so having a little financial padding is a huge stress reliever. Fortunately for you, many of your freelancer colleagues are taking time off, so pitch away! You’ll have less competition, so go ahead and fill your client load to the max for the next few months.

If you find yourself working more during this time due to sheer necessity, don’t beat yourself up. Make a plan starting in January to set aside a little extra each month to be able to pay yourself vacation time in December 2018. Learning lessons the hard way is a big part of any entrepreneur’s journey!

Reflection

As a freelancer, your brain has a tendency to stay in overdrive. You have to pitch yourself, do the work, follow-up with clients, and figure out your budget. Doing it all makes it easy to get sucked into the day-to-day busy work and forget to take a step back to look at your entire business, but the holidays are a perfect time to reflect!

Make a list of all of your accomplishments, big or small. Did you land that big client, pay off your student loans, or cut back at your day job? It’s common to to hit your goals, then immediately move on, but you deserve more, so take this time to soak it all in.

Next, look at what didn’t go so well. What changes do you want to make in 2018? How would you like to grow? Perhaps you know that you no longer want to do social media for clients or you want to become more specialized. Don’t dwell on what didn’t go well; just chalk it up to experience and move on. Taking some reflection time will give you invaluable clarity as you move forward.

I could list plenty more things I love about the freelance life, but we wouldn’t have time to cover them all! What do you love about working for yourself? If you don’t work for yourself, but would like to, is there something about this time of year that motivates you to make the change? Share in the comments below!

And to all my freelancing friends out there – please take time to enjoy this wonderful time of the year! You’ve earned it!