Infographic

How to Ignite Your Creative Process

Attention-grabbing prose can’t always be cranked out on demand. Most writers can relate to occasionally being frozen by a blank page and a looming deadline. Nonetheless, some simple steps can get ideas flowing and your writing moving in the right direction.

Check out the infographic below for suggestions on firing up creativity, especially when you feel like you’re at a standstill.

How do you get your creative juices flowin’? Tell us on our podcast! Leave a voicemail on our homepage!

Jodi McCaffrey

How to Get the Most from an Interview with a Subject Matter Expert

Good healthcare content conveys information. Great healthcare content tells a story while delivering it. To get to the core of your topic, you’ll need to act like a reporter and get input from experts in the field. I interviewed five freelance healthcare writers — Erin L. Boyle, Tricia Chaney, Kristen Indahl, Amanda Mattison and Melissa Mills — about their process. Here’s how to get subject matter experts (SMEs) to give up the “good stuff” that makes great content.

Prepare for the Interview

Although most writers will agree that you need to be flexible and allow the conversation to flow naturally, most also agree that some prep before the call is essential. Winging it doesn’t work when you’re interviewing busy professionals.

·         Learn all you can about an SME before the interview so you can make the most of your time together. Some SMEs can only give you 10 minutes of their busy day, so ensure that you use every second of those minutes to your advantage. – Erin

·         Try to find the person on LinkedIn to get a sense of who they are and what they do.

Melissa Mills

·         Write questions in advance, and try to have an idea of the direction you’re taking with the article to help focus the discussion. – Tricia

·         Sometimes you can let the conversation flow organically. Certain insights from the SME may lead you down an interesting path that you may not have previously considered if you had mapped out the conversation in advance. – Kristen

Ask Insightful Questions

For most writing assignments, you’ll need to cover the standard Who, What, When, Where, Why, and How, but truly great content takes it a step further and tells a story. Start by asking yourself why someone should care about this topic, why it’s interesting, and what’s new?

Ask open-ended questions. If there’s only one source for the article, ask what key message they hope to get across.

Tricia Chaney

·         SMEs are expecting specific questions about their research or areas of practice, which I ask, too, but often they want to discuss their passion, their why, and tell their stories. One question I sometimes ask is “Tell me your story.” These quotes can be among the best. – Erin

·         I always ask my favorite question at the end of an interview: “Is there anything I didn’t ask you that you feel is important to add?” Nine times out of 10, it leads to a solid conclusion or a beautiful quote. – Kristen

Here are some questions to consider using during your next interview:

  • What makes this hospital/technique/research unique?
  • What would you tell your neighbor about this topic?
  • Tell me your story.
  • How did you feel when you discovered/accomplished this? How did it change you?
  • What’s new about this topic?
  • What do you imagine the future holds regarding this topic?
  • Why did you conduct this research? What inspired you to investigate this deeper?
  • Why does this subject interest you?
  • Is there anything I didn’t ask you that you feel is important to add?
  • What else would you like to say that we haven’t yet discussed?
  • What’s the one takeaway that you want readers of this article to leave with?

Stay On Topic

Sometimes an interview is short and abrupt, just a few minutes with a surgeon between cases. Other times, it’s long-winded with many tangents —  some helpful, some not. Deftly steering the conversation back to the topic takes some finesse.

·         Send questions in advance. Then, your subject can think about their answers, and the questions become almost like an agenda, helping everyone stay on target. – Tricia

·         If an SME goes off message, I listen politely, make non-committal responses, and then return to my questions. Want to keep the interview on track? Validate but don’t engage. – Erin

I continually reroute us back to the questions so that they get answered. However, remember that the rabbit trails frequently lead to the best parts of the story.

Amanda Mattison

Ask for Clarity

You may not understand everything your interview subject is discussing. If this happens to you, don’t let your ego stand in the way of understanding the topic. The worst thing to do is to pretend that you get it, and then when the piece is published, you—or worse, your client—get an angry phone call from the expert.

Our SMEs on SMEs add:

·         Try not to feel bad about not knowing something; it’s why you’re interviewing someone who is an expert. – Melissa

·         I send the article to the person interviewed when appropriate to ensure I got it right. – Tricia

·         I ask if they can think of an analogy or an example that will help readers understand – Amanda

Sometimes rephrasing what you think the SME is saying or asking your questions again in different ways can get you to an answer that your audience will understand.

Kristen Indahl

·         Don’t despair in these cases. Summarize and quote your SME where you can. If you still don’t understand a mechanism or process, seek an additional interview elsewhere. – Erin

Bonus Tips

Our panel shared some bonus tips for working with SMEs:

·         Don’t take it personally if they’re rude. Some also get really picky about wording and will want to make a bunch of changes. It’s not personal. – Tricia

Enjoy the process! You can ask these masters of medicine whatever you want. You have access to some of the best physicians in the world, luminaries in their fields, if only for a few minutes. Bask in your chance to ask them exactly what you need to best enhance your story.

Erin L. Boyle

·         I have noticed that people love to talk about themselves, especially when someone else is genuinely interested. So, I set myself aside and make space for them to be on stage. – Amanda

·         Use Zoom or other video call platforms that give you the ability to record the call so that you don’t have to try to keep up with notes. This way you can fully engage in the conversation—and not note-taking. – Melissa

Crafting content that entertains and informs is part art and part science. Every interview is an opportunity to hone your craft and adjust your process.

What questions do you use to elicit good content from SMEs?

Listen to how we interview on the #SavvyScribe Podcast!

5 Must-Haves For Your Freelance Health Writer Website

5 Must-Haves For Your Freelance Health Writer Website

Thinking about giving your freelance health writer website a makeover? Looking to create one to grow your business? Read up on these 5 freelancer must-haves to showcase your skills.

Employers and clients scan hundreds of resumes and websites, most for only 7 seconds each!  To be successful, it is crucial that you highlight those key details in a creative, easy-to-follow way that will catch your clients’ eye and show them why they should work with you.

1. Specialties

First and foremost, tell them what you’re made of! Be sure to list all your specialties, including those in both your professional healthcare and freelance work. You want to highlight those keywords to optimize your website and let your prospective client know what your strengths are. Clients want to know what you’re good at and why you are the best person for their job. They are searching through a sea of professionals for the right fit. Listing your strengths and areas of expertise shares this information in a clear, succinct way and boosts your search engine optimization (SEO)!

Examples:

  • SEO
  • Emergency Nursing
  • Blog Posts
  • Women’s Health
  • White Papers
  • Nursing Leadership
  • Technical Writing
  • Course Creation

2. Contact Information

Make sure your client can easily find out how to contact you, and not just at that email address you always forget to check! Accessibility and good communication are critical to the success of any business, especially freelancing. Your contact information should be easy to find on your website. Keep this information current. If you are active on social media, such as LinkedIn, Twitter or Instagram, add links or icon buttons to attract new followers.

3. Previous Clients

Have you worked for a Fortune 500 company? Did you write copy for a major corporation? Highlight those clients! Be sure to obtain copyright privileges before posting a logo, but when possible, include some of those big-name clients. If you can get those clients to write a brief testimonial, even better! The objective isn’t to brag, but rather show that you are a serious professional who delivers high-quality work.

4. Examples of Your Work

Share your work! Your website is where you can highlight work you are proud of. The work you include in your digital portfolio should be relevant to the niche you are targeting as a freelancer. Be sure to obtain copyright privileges before sharing. If you’re not sure if you have the rights to a piece of work, contact the client or publisher, or check your author contract. Just because you wrote it, doesn’t mean you own it!

5. Who You Are!

Don’t forget to show some personality, without sacrificing professionalism! Clients and colleagues want to know who you are, beyond names and credentials. Your writer website is your space to shine and give a quick snapshot of who you are while communicating what you offer. Keep your images tasteful and professional, and don’t overdo it with pictures or clip art.

The Challenge

I challenge you to ask a trusted friend or family member, preferably someone who isn’t an expert in your business, to take a look at your website. Ask them if they can describe what you offer as a freelancer.

  • Do they know your areas of expertise?
  • Is it clear how to contact you?
  • Can they tell what services you offer?
  • What impression does your website give off?

Sometimes when we look at the same things day in and day out, we overlook the most obvious flaws.

Ask a trusted friend or family member, preferably someone who isn’t an expert in your business, to take a look at your writer website.

Jessica DZubak

What are your must-haves for your author website? What have you seen on others’ websites that you really liked?

For more tips, subscribe to HMN’s SavvyScribe podcast on iTunes!

Wendy Weber, PharmD, MBA

What Would You Do If You Knew You Couldn’t Fail

Many years ago during a job interview I was asked, “What is your biggest fear?” It took me all of about two seconds to respond. Failure. The interviewer sat speechless with a look on his face that was a combination of shock and holding back laughter. Once he composed himself, he shared that he was expecting a more typical answer like heights or snakes. Something tangible. He never expected a naïve student to answer so quickly with such a thoughtful and honest answer.

The fear of failure has always been my biggest motivator. Blame it on my stubbornness or, perhaps, my cluelessness as to what I’m getting myself into. Regardless of the underlying reason, if you tell me I can’t do something my new mission will be to prove you wrong. Over the years, I have been my biggest champion and my biggest obstacle. It’s easy to step away from a challenge, especially when I think the end result may be less than perfect in my eyes. Learning how to use my fear of failure to keep me moving forward is a daily choice.

Learning how to use my fear of failure to keep me moving forward is a daily choice.

Tammy Kellebrew

Get Out Of Your Way

As writers, we have all struggled at some point. Whether it has been finding that next writing project, identifying a topic or overcoming writer’s block, we can all relate to the challenges associated with the craft we love. But how many times have you created additional obstacles that have prevented you from applying for or accepting a writing assignment?

I don’t know anything about that topic.

I’ve never written a blog.

That project is going to take too much time.

That assignment doesn’t pay enough.

I have no idea what SEO is (Search Engine Optimization – yep, I had to Google that one… more than once).

It’s time for all of us to get out of our own way and do what we are capable of doing. Kick that little devil off your shoulder because you ARE capable and KNOW a whole lot more than you give yourself credit for. No more excuses. If you want to build your business and extend your reach, it’s time to make yourself a little uncomfortable. After all, you can’t fail.

What would you do if you knew you couldn’t fail?

Endless Possibilities

Just like a blank canvas is full of possibilities for an artist, a blank page is full of possibilities for a writer. Challenge yourself to explore the possibilities. As a writer with a limited portfolio, I know that if I want to be considered for more writing jobs I need material to share. In order to build my portfolio, I need to step out of my comfort zone and write about topics and in styles I may not be familiar with. Instead of thinking of what will happen if you fail, change your mindset to “I will do this and it will be amazing!”

How do you change your mindset? Easier said than done, right?

Here’s some guidance to get you started:

  • Research a topic that interests you.
  • Write about that topic in a new format.
  • Add the sample to your portfolio. You wrote it. Be proud of it.
  • Share it on your blog, if you have one. You may need to tweak the content a bit to fit the format, but at the very least, talk about what you learned.
  • Apply for a writing opportunity about the new topic or in the new format.
  • Find a support network (the tribe at HMN is a great one) – ask questions, use their tools and resources, and most importantly network!

Believe in Yourself

What would I do if I knew I couldn’t fail? Honestly, I have no idea what, specifically, I would do. Perhaps, that’s because I need my internal competitor pushing me to take advantage of a new opportunity. Until I identify that opportunity, I can’t say for certain what it will be.

My goal for 2019 is to try new things, and that means stepping out of my comfort zone. Writing a blog post is exactly that: stepping out of my comfort zone, doing something that I know I’m capable of doing but have never done because I was afraid it wouldn’t be well received or that I wouldn’t have anything to say that others would want to read.

So, knowing I couldn’t fail because there is a whole tribe of HMN #SavvyScribes that have my back, I seized the moment and just proved to myself that I could do it. I wrote my first blog for an audience that is more than my family and friends. It’s time for a new mindset. I just did it… and you can too!

What would you do if you knew you couldn’t fail?

Patty Weasler BSN, RN, CCRN

The 3 Most Important Things I Learned My First Year as a Freelance Health Writer

If you’re like me, the first year of freelance writing is full of ups and downs. In my first year, I made money, gained clients, lost clients and learned more than I had ever bargained for!

At the beginning of my writing career, I had a hard time focusing on the core issues to develop my business. I found that I was spending too much time on tasks that weren’t vital to my success and not enough time on the things that were.

I’m here to tell you the three most important things I learned in my first year as a freelance writer, so you don’t have to make the same mistakes I did!

3 Lessons The First Year of Freelancing

1. Find a Mentor

When I started freelancing I had so many questions. What’s a pitch? How do I even write a pitch? How much should I charge? I quickly realized that I needed help.

Internet searching wasn’t cutting it. I needed help from an experienced freelancer, someone that I could ask questions of and get guidance from. That’s when my friend and now writing coach, took me under her wing and guided me every step of the way.  

With a writing coach or mentor, I knew that I was getting accurate information from an expert.

I could have searched the internet to find bits and pieces of the information I needed. However, having someone who has already gone through the process helped to develop my business with my goals in mind.

It’s hard to ask for help, and it’s even harder to pay for help. I get it. But in the long run, I learned the information faster, more accurately and had more fun doing it!

2. Be Persistent

My first year as a freelance writer I knew that it would take work but I never could’ve dreamt how much work. I wanted to give up. Editors weren’t accepting my pitches, writing boards weren’t showing any great leads. I was stuck.

Yet, I kept at it. I kept pitching, writing and blogging. It took time and a whole lot of persistence but one day I received an email from an editor. A company actually wanted ME to write for them.

Whenever I felt like my business wasn’t progressing, I had to keep moving. I suggest joining a writing group with people in your writing niche. It’s a great way to both network and learn from other people’s experiences.

Another tactic to keep myself moving forward was to stay accountable to something or someone. I like to have a writing schedule with blocks of time devoted to work. You might find having a friend or coach keeping you on track works. Find something that works for you and stick with it. Progress will happen!

3. Just Do It

Nike knows what they’re talking about. When it comes to writing, Just Do It!

My first year, I was nervous and hesitant. I didn’t want to make mistakes. I let fear slow me down. I questioned every move I made. Once I let go of the fear I started writing. I gained the confidence to develop a website and write blog posts, articles and so much more!

If you’re having a hard time making the first move like I was, try not to overthink it. Start writing blog posts or journal privately to get the creative juices flowing. Just the act of writing will spur new ideas and give you the motivation to move on to bigger and better projects.

Take my advice: find a mentor, stay persistent and just do it. After a year of ups and downs, these three lessons always held true to my freelance writing wins.  

– Patty weasler, RN, CCRN Freelance Writer

Another tip to get started is to write what you know. It’s so much easier to jump into freelance writing when you’re writing about things you know well. I’m a nurse and mom, so it’s easy to write about health and parenting topics. If you love gardening or photography you’ll find writing about those topics comes naturally.

The saying, “nothing worth having comes easy” is a phrase that I repeat to myself when I’m in doubt or struggling.

That first year of freelancing can be tough! How are you going to make it through your first year? Take my advice: find a mentor, stay persistent and just do it. After a year of ups and downs, these three lessons always held true to my freelance writing wins.  

 

 

 

Maureen Bonatch MSN, BSN, RN

3 Reasons Why You Need to Hire a Ghostwriter

Content marketing has been one of the top digital marketing trends for several years. This shouldn’t come as a surprise since fresh online content can help to fuel your social media presence and draw attention to almost any type of business. Maintaining relevant content can help to attract and retain your audience, but creating consistent, engaging content takes time. You might not have the time to spend writing when you’re busy with all the other tasks that accompany running your business.

You may have considered hiring a copywriter, although you may have another goal in mind. Perhaps you’re hoping to establish yourself as an industry leader in addition to hiring a writer who understands how to write unique, compelling copy. If that’s the case, here are three reasons why you might consider hiring a ghostwriter.

3 Reasons Why You Need to Hire a Ghostwriter

A Copywriter and More

You may have heard the term ghostwriter, but many associate ghostwriters with novel-length publications. You may not have considered that you could hire a ghostwriter to assist with creating articles, blogs or other content for your online marketing. There are other benefits for you, besides obtaining quality copy. Publishing frequent, relevant information related to your business specialty allows your name, and your company, to become associated with having expertise in this area.

For the best return on your investment, consider a ghostwriter skilled in copywriting. This can allow you to have strong SEO-focused copy, not what you’ve read regurgitated on every other blog and website, while being unique to you and your business. They can tell a story in an engaging way and set you apart from your competition.

Establish Yourself as an Industry Leader

One difference between a ghostwriter and a copywriter is who receives public credit for the work. The ghostwriter writes the copy, but you or your company are associated with the content.

A good ghostwriter will spend some time getting to know your writing style and voice to ensure the content represents you well. You can collaborate on the articles and topics you feel are beneficial. In addition to researching your topic, they’ll polish the articles to meet your satisfaction since they represent you.

Usually, it’s predetermined whether your byline will accompany the content, and the degree of confidentiality. The ghostwriter would be aware of whether they could use the content in their portfolio, to share as an example of their work privately with other clients, or not at all. You determine whether you want to hire on a monthly retainer, or project-based. This way you can evaluate the working relationship without a long-term employee commitment.

Expertise in Your Niche

Most likely when you’re looking to hire, you want someone who is an expert in your business area. The same should be considered when choosing a ghostwriter. Choose a writer that’s familiar with your niche. You want someone who knows the language, the trends, the products, and most importantly, your audience.

For example, if you work in healthcare, hiring a ghostwriter with a science-based background can bring authenticity to your content. They can create engaging content that could be applicable for your customer, whether it’s the patient, family, or other leaders in your field. Choosing a ghostwriter that can write clear, concise, relevant SEO content that’s specific to the needs of your business could save you time and work to improve your strategic marketing.

Choose an Expert

Why would you pay someone to write something that you can do yourself? Perhaps the same reason you pay someone to cut your hair or assist with your taxes. If you want quality, you go to an expert. You want someone who specializes in their area of expertise. There’s no reason to settle for anything less for your business, especially if you consider how a ghostwriter that focuses on your niche can be a positive investment.

Have You Ever Considered Hiring a Ghostwriter for a writing project? Check Out The Healthcare Marketing Network for Specialists in Your Niche.

Corinna Cornejo

How Providers Can Help Patients Become Better Healthcare Consumers

The line between patient and payer has blurred. Patients find themselves acting more and more like general consumers when shopping for their healthcare. They research health topics and healthcare providers online, then base their care decisions on what they learn. Additionally, as patients bear more healthcare costs directly, they comparison shop for healthcare services, choosing what best fits their needs and their pocketbooks.

For healthcare providers, these new consumer behaviors present an opportunity to speak directly to patients through their online platforms.

Finding Healthcare Info Online is Now the Norm

More and more people look to the internet and social media for health and healthcare information.

In a series of reports called “The Social Life of Health Information,” Pew tracks and reports on how people seek and use the health information they find online. In 2014 Pew found that 72% of adult internet users had looked online for health information.

Health Union, in its own survey, found that 98% of respondents say they used resources they found online or in social media when experiencing a serious health condition. In this group, 73% say that the information they found online had some impact on their health decisions.

Patient Out-of-pocket Healthcare Spending is Massive

Patients have become directly responsible for more and more of the costs associated with healthcare.

McKinsey estimates that patients “now directly control $330 billion annually in out-of-pocket healthcare expenses, and the choices they make have the potential to affect 61% of all healthcare spending.”

In its 2017 Consumer Health Insights Survey McKinsey found that many people would like to be better healthcare consumers—able to make better decisions that meet their healthcare needs, including affordability—but they also doubted they could do that today.

Patients Seek Help to Become Better Healthcare Consumers

Through their online presence providers are well-positioned to help patients improve their ability to make better healthcare decisions. Here are three key strategies you can use to do this.

Engage

Patients look online for healthcare information. Engage with them by being online and being easy to find. Having a website and a social media presence are the most effective ways to reach patients searching for healthcare info.

Inform

Patients are concerned about the condition of their health and their cost of treatment. Inform them about both. While there may be a wealth of health information available online, information about costs and insurance coverage is harder to come by. Publishing information about how you help your patients understand and anticipate their out-of-pocket costs will differentiate you and your practice.

Educate

Patients want to understand the differences among both their treatment options and the providers available to them. Educate patients about the approach you take through your online presence and your practice will stand out.

You Can Help Patients Become Better Healthcare Consumers

You may feel hesitant to take on building and maintaining an active, informative online presence for your practice. After all, writing copy for a website or effectively using social media requires specialized skills that you or your staff may not have.

If this is the case, consider hiring an agency like Healthcare Marketing Network.

At Healthcare Marketing Network we offer customized healthcare-related content creation. Our team of subject matter experts is made up of professionals with clinical and health industry experience. We’re ready to produce the healthcare content you and your patients are looking for.

 

Carol J. Bush, BS, RN

A Strong Content Plan Starts With A Creative Brief (Template)

The Creative Brief: An Insurance Policy for Developing Awesome Content

Ever gone grocery shopping on an empty stomach, without a list? Before you know it you’ve chucked healthy choices out the window, grabbed anything that looks good and blown your budget, only to find yourself with a pantry full of cheat day groceries and a guilty conscience.

Think of the creative brief as your shopping list. It provides a framework for your content plan, ensuring the creative team understands your goals and how to authentically represent your brand, voice and messaging. Like a shopping list, the brief describes what you want without dictating how to get there or the exact words to use. Without it, your compelling vision could wind up looking like the Supermarket Sweep of content rather than a coherent, on-point story.

Effective Creative Briefs Articulate Your Brand Attributes With Clarity and Assurance

Read more

How I’ve Used National Novel Writing Month to Crush Writing Goals

NaNoWriMo

My fourth fiction novel, entitled Not a Chance, was published on October 31, 2018. It’s a little fitting that NaNoWriMo eve is the release date since I wrote the first draft of this novel during 2014 National Novel Writing Month. Overall I can claim 6 NaNoWri wins, despite crawling to the finish with 2 of them and in my excitement, I forgot to upload them to get official credit. I succeeded in writing more in those months than I thought possible, and that’s all that matters.

I’d tried, and failed, NaNoWriMo several times before that. The difference was that I didn’t find other people to hold me accountable, and I didn’t make writing a priority. NaNoWriMo gives permission to put writing first. Writing is often a very solitary endeavor. It’s all too easy to procrastinate or to unintentionally allow other tasks to fill the day, and say there’s no time to write. NaNo says yes there is, make the time. I could use the same guidelines any month to increase my word count, but there’s something about crushing word count goals in November—one of the months that writing seems almost impossible when the holiday craziness begins. It validates that with passion and persistence, and a little bit of cheerleading and support, many impossible goals become possible.

Aha Media Group 30-Day Challenge

If you’re not ready to start the Great American Novel, try the 30-Day Challenge from the Aha Media Group. This writing challenge promises to make you a better writer in just 5 minutes a day! These are great writers tips worth practicing. Make it a priority and schedule 5 minutes a day to accomplish the tasks.

Are you a Healthcare Freelancer?  

Join our gated Facebook community for an accountability challenge hosted by our SavvyScribe Mastermind members!

Our community is all about supporting one another in our freelance business!  Providing Community, Support, and Accountability so you can take Action to take your business to the next level!

Several of our members, like Maureen,  are focused on their next book and joining #NaNoWriMo.  Still, others are bloggers, vloggers and even brand new at writing!  They will be joining our friends with AHA Media in their 30-Day Challenge.

Our Savvy Scribe Mastermind members are providing daily #FreelanceWriting prompts in our community – plus sharing hacks and tips for achieving success!

Join our sassy community, we’d love to have you!

A Writers Guide to Surviving a Freelance Famine

The feast and famine cycle is fairly common in the freelance world. Meaning you’re either up to your elbows in deadlines, staring at a screen through blurred vision stemmed from exhaustion or you’re trying to figure out what to do with yourself until the next gig comes along. Since I’m sure you can figure out a thousand ways to fill your time during the feast, today we’re tackling the famine side of the spectrum.

If you’re reading this article I imagine you fall under one of three categories:

  1. You’re currently experiencing a freelance famine
  2. You’ve been there, remember how terrible it was and want to be prepared for next time
  3. You’re a freelancer who has never experienced a famine (lucky you!) and want to be ready just in case

Regardless of why you’re here, the following information is sure to be helpful!

What is Freelance Famine?

If you’ve yet to experience a freelance writing famine in your business congratulations are certainly in order! And I hate to be the bearer of bad news, but it will happen. I have yet to meet a writer that hasn’t experienced famine in one sense or another. In other words, it’s not a matter of if, but a matter of when.

For example, tomorrow, all my clients could email me saying, “Janine our budget has changed, and the article you submitted will be the last one for now. Thanks for working with us.” and BAM, there goes a chunk of my freelance income.

Welcome to a freelance famine.

My Recent Freelance Famine

I had an excellent client who had a fantastic income for me monthly and I submitted 3-4 articles a month to them. Then, with a 30-day notice, I was cut from the budget. Just like that.

What did I do you ask?

What I don’t recommend. I panicked. “It could take weeks or months to make up for this client,” I thought. Then, I took a deep breath and knew I had to get back in the game and work on my business and I hope the following tips I learned along the way are helpful to you in your own journey!

1. Pitch Away

Now that I lacked a client, it was time to pitch! The Healthcare Marketing Network helped me regain clients quickly because all my pitches were accepted! Never pitched before? You can take our free seven-day pitch course when you join the Healthcare Marketing Network!

2. Update your Website

Could your website use a revamp? There’s no better time than now! I didn’t revamp mine, but I did change my pricing structure and played with some new ideas to expand my services. It was during this time that I started to offer coaching and virtual assistance services and built two email lists, rather than one!

3. Find a Tribe

I found my tribe within the Healthcare Marketing Network, but you could find yours anywhere! Go ahead and branch out to find a tribe that supports you in your the work you do, as well as the freelance journey itself. In one of my original Thoughtful Thursdays in our Facebook community for writers, I chatted about finding even one person who does exactly what you are doing. You can help each other become accountable, and just like many things in life, it’s not about what you know, it’s about who you know!

4. Continue your Blog Postings

Keep up on your content calendar. The more traffic you drive to your site, the more potential clients you will have. This would also be the perfect time to take a look at your social media accounts to make sure they are optimized and tailored to your perfect client!

5. Never Stop Learning

Did you recently hear about a great book on freelance writing? Now’s the time to start reading it! If you’re a writer you’re likely an avid reader as well, but I have met writers that aren’t big on the reading side of things. If that’s you, try listening to audiobooks or podcasts during your commutes. If you have the time and resources why not invest in your business via an online course or local workshop? No matter how you decide to go about it, use this downtime wisely and your business will thank you!

The freelance famine is real, and it can make you feel like a failure because you are alone at your computer. You’re not alone though. At the Healthcare Marketing Network, we offer up a tribe of experienced freelancers to build you up! Whether you need tactical business advice, have questions about a client, or just need words of encouragement we’ve got you covered. We’re like one big, happy family and would love for you to pull up a chair at our roundtable!