Entries by Jodi McCaffrey

How to Get the Most from an Interview with a Subject Matter Expert

Good healthcare content conveys information. Great healthcare content tells a story while delivering it. To get to the core of your topic, you’ll need to act like a reporter and get input from experts in the field. I interviewed five freelance healthcare writers — Erin L. Boyle, Tricia Chaney, Kristen Indahl, Amanda Mattison and Melissa […]

Full-Time to Freelance: 8 Steps to a Smoother Transition

I recently closed the books on my first quarter as a full-time healthcare communications free agent. I’d been fantasizing about going out on my own for years, and then I received a much-needed kick in the pants in the form of getting downsized from my six-figure corporate communications job.

Talk about getting thrown in the deep end fully clothed!

Luckily, I had already taken a few steps toward making the break, so my entry into this new professional phase wasn’t as rocky as it could’ve been. My business is still in its infancy, but I do have some tips to help you transition from a full-time salaried position to the ebbs and flows of freelance work!