Good healthcare content conveys information. Great healthcare content tells a story while delivering it. To get to the core of your topic, you’ll need to act like a reporter and get input from experts in the field. I interviewed five freelance healthcare writers — Erin L. Boyle, Tricia Chaney, Kristen Indahl, Amanda Mattison and Melissa […]
Jodi McCaffrey, MA, FACHE, has more than 20 years of experience in healthcare communications. She helps hospitals, physician practices, medical schools, urgent care centers, and CME providers produce compelling print and digital content that entertains and informs. She holds a master’s degree in corporate communications, a bachelor’s degree in English with an emphasis on creative writing, and is a fellow of the American College of Healthcare Executives.