Lisa commented: I’m hoping I can pick someone’s brain. I work in home health and recently me former employer contacted me about updating the content on their website. She is open to looking at a contract for future services. Any suggestions on what should be included or things I should consider?
Lisa, thanks so much for your question! This has actually happened to me as well and I will walk you through exactly how I handled it!
1. Thank her
Always, especially in this type of situation, thank the person for thinking of you. No matter the outcome, always thank her now, and in the end. A thank you goes a long way! I learned this back in my nursing aide days. I loved when people noticed or thanked me for my efforts, so nowadays I thank every single person I work with from the tray passer to my director!
2. Schedule a time to meet
If you’re able to meet with her face to face, do it. Show up dressed like you’re going on a job interview, and try not to talk about your personal life or the previous job. Take on as much as you can to start and build upon it. I always say, never say no to a job because you never know where it could lead you!
3. Get your portfolio together
If you don’t have a portfolio together, now’s the time to do it! I used Contently.com for my online portfolio, but I always include another type of printed article that I have had published (usually a few so they see what kind of work I do). Once it looks great give it to her to keep. Don’t just let her look at it and give it back because if it’s hers to keep she’ll likely file it somewhere for future work.
4. Come with ideas
If you know what she wants for the website, come up with a few ideas. Show her how creative you can be! If you’re not really sure what she needs, try to think on your toes and give her great insight she can’t say no to!
Oh gosh, the negotiation. I have grown slightly more comfortable with it over the years. It feels like confrontation to me, which I am not a fan of, but it doesn’t have to be as hard as we make it. Figure out your rates and what you won’t write for. Make sure you give yourself some wiggle room. She is most likely going to ask “how much do you charge?” Respond with confidence, and you will be surprised what she will say.
6. Ask to be part of their meetings
If their website is looking for content to keep patients educated, or a blog to attract more patients, you can be an immense help to them. This can also work well for you because you’ll be able to have a retainer client, right in your own area! Ask to be a part of their website meetings in order to grasp exactly what they’re looking for, as well as what you can bring to the table!
Good luck in your adventure with this client, Lisa. Please keep us posted, I am very excited for you!
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Janine Kelbach, BSN, RNC-OB is a nurse entrepreneur with experience as a freelance writer, virtual assistant, and business coach. She helps solopreneurs/entrepreneurs with her proactive, diverse virtual assistant skills and keeps executives and business owners organized, prioritized, and less stressed.