Thinking about giving your freelance health writer website a makeover? Looking to create one to grow your business? Read up on these 5 freelancer must-haves to showcase your skills.
Employers and clients scan hundreds of resumes and websites, most for only 7 seconds each! To be successful, it is crucial that you highlight those key details in a creative, easy-to-follow way that will catch your clients’ eye and show them why they should work with you.
First and foremost, tell them what you’re made of! Be sure to list all your specialties, including those in both your professional healthcare and freelance work. You want to highlight those keywords to optimize your website and let your prospective client know what your strengths are. Clients want to know what you’re good at and why you are the best person for their job. They are searching through a sea of professionals for the right fit. Listing your strengths and areas of expertise shares this information in a clear, succinct way and boosts your search engine optimization (SEO)!
- Emergency Nursing
- Blog Posts
- Women’s Health
- White Papers
- Nursing Leadership
- Technical Writing
- Course Creation
2. Contact Information
Make sure your client can easily find out how to contact you, and not just at that email address you always forget to check! Accessibility and good communication are critical to the success of any business, especially freelancing. Your contact information should be easy to find on your website. Keep this information current. If you are active on social media, such as LinkedIn, Twitter or Instagram, add links or icon buttons to attract new followers.
3. Previous Clients
Have you worked for a Fortune 500 company? Did you write copy for a major corporation? Highlight those clients! Be sure to obtain copyright privileges before posting a logo, but when possible, include some of those big-name clients. If you can get those clients to write a brief testimonial, even better! The objective isn’t to brag, but rather show that you are a serious professional who delivers high-quality work.
4. Examples of Your Work
Share your work! Your website is where you can highlight work you are proud of. The work you include in your digital portfolio should be relevant to the niche you are targeting as a freelancer. Be sure to obtain copyright privileges before sharing. If you’re not sure if you have the rights to a piece of work, contact the client or publisher, or check your author contract. Just because you wrote it, doesn’t mean you own it!
5. Who You Are!
Don’t forget to show some personality, without sacrificing professionalism! Clients and colleagues want to know who you are, beyond names and credentials. Your writer website is your space to shine and give a quick snapshot of who you are while communicating what you offer. Keep your images tasteful and professional, and don’t overdo it with pictures or clip art.
I challenge you to ask a trusted friend or family member, preferably someone who isn’t an expert in your business, to take a look at your website. Ask them if they can describe what you offer as a freelancer.
- Do they know your areas of expertise?
- Is it clear how to contact you?
- Can they tell what services you offer?
- What impression does your website give off?
Sometimes when we look at the same things day in and day out, we overlook the most obvious flaws.
What are your must-haves for your author website? What have you seen on others’ websites that you really liked?
Jessica is a registered nurse and freelance writer specializing in the healthcare space. Her work has been published in national peer-reviewed journals as well as various blogs and websites. She currently practices as a Nursing Professional Development Practitioner, creating and presenting education to nurses across all specialties.