Quick Win: Four Marketing Tasks to Do This Week
Quick Wins are short action-packed episodes that Janine and Carol have prepped with highlights for you to take and put to work right away in your healthcare writing business. In this episode, Carol Bush shares four marketing tasks you can do this week to make the next 90 days your best ever.
Janet: 00:02 Start Your engines and get ready to power up for a quick win from the Savvy Scribe team, Carol Bush and Janine Kelbach are here to take your freelance writing business to the next level with this powerful Quick Win on The Savvy Scribe podcast.
Janine: 00:18 Whether you’re just starting out in your freelance business or you’ve had them for a little while, marketing into something we can not ignore. This week, Carol’s bringing you guys four marketing tasks that you can tackle this week in this episode. She’s going to give you an awesome link to a cool tool called Hunter. Take a listen and take it away, Carol.
Carol: 00:39 Hi, this is Carol Bush, co-host at The Savvy Scribe podcast. Around here, Quick Wins are short action-packed episodes that Janine and I have prepped with highlights for you to take and put to work right away in your healthcare writing business. Today, I’m going to share four marketing tasks you can do this week to make the next 90 days your best ever. Are you ready? Let’s get started.
Carol: 01:08 One, create a list of potential new clients. Okay guys, if you only do one task this week, please pick this one. Here’s how you do it. Set your timer for 30 minutes, put your phone on airplane mode, block all interruptions, and spend some time thinking about your ideal client. What’s that? You don’t know who your ideal client is? You don’t know who you’re serving? Well, then it’s time to write out the details about at least who you think you are serving or even better…..Who you want to serve?
Carol: 01:41 Do you need some help getting started? We’ve got just the tool for you. [RESOURCE LINKS – We love this Customer Avatar Worksheet & nifty blog post from Digital Marketer] There are a lot of tips to get you started and focused in on who your ideal client is. And… it’s okay, while you’re looking at the potential new client list, I give you permission to spend some time on this important step! You don’t need to go it alone. What about asking your healthcare writing pals for recommendations or referrals? Let them know who your ideal client is. I bet they know someone who could use your help. How about also asking your friends who are connectors like me, I always know someone who needs help with x, Y, Z. Yes, you can even get referrals from family members! Like my Dad says it’s not always what you know, it’s who you know.
Carol: 02:45 Two, now it’s time to locate emails for every potential client on that list. This can take some time and yes, it can be really complex, so it’s a fantastic task to do while you’re binge-watching movies or maybe basketball. I recommend using LinkedIn to find the right person to contact, and then I like to use a free email finding tool called Hunter. To find the email for those potentials on your list. Third, review your letter of introduction or as we like to call it around here, your L-O-I. Yes, your L-O-I should be unique and customized for each potential client on your list, but the most successful freelance writers I know have systems and templates in place and they often have created a basic template that they use to convey their expertise and experience.
Carol: 03:49 Take some time, look at your L-O-I template and make those needed tweaks. If you need a little help, here are a few questions that you might think about as you’re going through your L-O-I. Does it accurately represent your experience and current expertise? I bet you’ve done a lot of projects or pieces in the last 90 days that could help you tweak that L-O-I. How can you add personality to the letter? As I said, it’s very common to customize and make it unique, so why don’t you do your research on that potential client and then put some personality in that letter of introduction. Take a look at the length of your L-O-I. Do you need to shorten it? I really like to see letters of introduction remain in the range of five to seven sentences. Yes, I know that’s very short, but what a perfect way to showcase your writing skills by making it succinct, and here’s an extra tip for all you high performing savvy scribes.
Carol: 04:59 If you have multiple niches, this is also a perfect time to create an L-O-I template for every single niche. Yes, why not? Because those are your focus areas. Having a template will position you for success going forward.
Carol: 05:16 Number four, update your LinkedIn profile. Yes, you hear us preach the power of LinkedIn constantly. There’s a perfect reason for that because, for many freelance writers, 85 to 90 percent of their best leads come through LinkedIn. However, we hear all the time writers mentioning to us that they need to update their LinkedIn profile. It’s something they don’t always put on their calendar because sometimes it can feel overwhelming. That’s exactly the action you need to take. Set an appointment right now, 15 minutes a day for the next week, and optimize your LinkedIn to reflect keywords of the niche that you are looking to move into with your ideal client.
Carol: 06:05 What makes me even sadder is when I hear writers say they don’t even have a LinkedIn profile or it’s not at all optimized for their healthcare, freelance writing business, so don’t waste any time. Set a calendar appointment with yourself 15 minutes a day for a week. Don’t be overwhelmed and remember, my motto: “Done is better than Perfect”. I think it is absolutely even more important as a healthcare freelance writer because you want to make sure that your potential client can easily find you on LinkedIn, and can easily identify your subject matter or clinical expertise based on your LinkedIn profile. So what about it?
Carol: 06:50 Now it’s your turn! We’d like to know….are you marketing your healthcare writing business this week? If so, what are you doing? Did you land new assignments or even better, a high-value client. Did you try anything new? What did you do that you were able to switch it up and got results? We’d love to hear from you. All you need to do is take some action right now and share. We’d love for you to go to Healthcare Marketing Network website and leave us a message. We’d love to share your tips on a future episode of The Savvy Scribe!
Now, take this Quick Win and Go! Get your Write On! #amwritinghealthcare #GoGetYourWriteOn
Healthcare Marketing Network Partner & Managing Editor. Co-host of #TheSavvyScribePodcast. I connect healthcare businesses to health writers who create factual, engaging articles for websites. I mentor high performing freelance health writers, helping them focus on growth and making profitable deals. #amwritinghealthcare