Content marketing has been one of the top digital marketing trends for several years. This shouldn’t come as a surprise since fresh online content can help to fuel your social media presence and draw attention to almost any type of business. Maintaining relevant content can help to attract and retain your audience, but creating consistent, engaging content takes time. You might not have the time to spend writing when you’re busy with all the other tasks that accompany running your business.
You may have considered hiring a copywriter, although you may have another goal in mind. Perhaps you’re hoping to establish yourself as an industry leader in addition to hiring a writer who understands how to write unique, compelling copy. If that’s the case, here are three reasons why you might consider hiring a ghostwriter.
3 Reasons Why You Need to Hire a Ghostwriter
A Copywriter and More
You may have heard the term ghostwriter, but many associate ghostwriters with novel-length publications. You may not have considered that you could hire a ghostwriter to assist with creating articles, blogs or other content for your online marketing. There are other benefits for you, besides obtaining quality copy. Publishing frequent, relevant information related to your business specialty allows your name, and your company, to become associated with having expertise in this area.
For the best return on your investment, consider a ghostwriter skilled in copywriting. This can allow you to have strong SEO-focused copy, not what you’ve read regurgitated on every other blog and website, while being unique to you and your business. They can tell a story in an engaging way and set you apart from your competition.
Establish Yourself as an Industry Leader
One difference between a ghostwriter and a copywriter is who receives public credit for the work. The ghostwriter writes the copy, but you or your company are associated with the content.
A good ghostwriter will spend some time getting to know your writing style and voice to ensure the content represents you well. You can collaborate on the articles and topics you feel are beneficial. In addition to researching your topic, they’ll polish the articles to meet your satisfaction since they represent you.
Usually, it’s predetermined whether your byline will accompany the
Expertise in Your Niche
Most likely when you’re looking to hire, you want someone who is an expert in your business area. The same should be considered when choosing a ghostwriter. Choose a writer that’s familiar with your niche. You want someone who knows the language, the trends, the products, and most importantly, your audience.
For example, if you work in healthcare, hiring a ghostwriter with a science-based background can bring authenticity to your content. They can create engaging content that could be applicable for your customer, whether it’s the patient, family, or other leaders in your field. Choosing a ghostwriter that can write clear, concise, relevant SEO content that’s specific to the needs of your business could save you time and work to improve your strategic marketing.
Choose an Expert
Why would you pay someone to write something that you can do yourself? Perhaps the same reason you pay someone to cut your hair or assist with your taxes. If you want quality, you go to an expert. You want someone who specializes in their area of expertise. There’s no reason to settle for anything less for your business, especially if you consider how a ghostwriter that focuses on your niche can be a positive investment.
Have You Ever Considered Hiring a Ghostwriter for a writing project? Check Out The Healthcare Marketing Network for Specialists in Your Niche.
Maureen Bonatch MSN, BSN, RN draws from more than 20 years of experience in nursing administration, leadership, psychiatric nursing, and nursing education to write healthcare content. Her work has appeared in numerous health system websites and healthcare journals. Her experience as a fiction author helps her craft engaging and creative content. Learn more about her freelance writing at CharmedType.com and her fiction books at MaureenBonatch.com.